When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.
Facebook’s virtual reality transaction is now an actual reality, as the social network and immersive virtual reality technology company Oculus VR announced that the former’s roughly $2 billion deal to acquire the latter, originally announced in March, is now official.
Some advertisers on Facebook are seeing the estimated daily reach of their ad campaigns while creating ads in Ads Manager.
Facebook is turning to an executive from the National Basketball Association to help lead its full-court press for sports partnerships, announcing that NBA Development League President Dan Reed will join the social network as head of global sports partnerships.
Facebook accounted for 23.39 percent of social referrals to websites in the second quarter of 2014, with that percentage total representing a 10.09 percent gain since March and a whopping 150.49 percent leap since the end of the second quarter of 2013, according to the latest report from Shareaholic.
Attention, Facebook users: If you really want to own a Mercedes-Benz CLA 45 AMG, you’ll have to buy one from a dealer, like everyone else. Facebook pages claiming that they are giving away the automobiles to users who enter contests by liking the pages, liking and sharing promotional posts, and choosing the colors of their cars in comments are scams, according to Hoax-Slayer.