Facebook ad targeting methods are getting more advanced, but occasionally, people will see an ad that seems incongruous with their preferences or information. The good news? You can see how an ad was targeted at you. Here’s how.
Love Facebook stickers, but wish you could add Pusheen in more places? Facebook is making that happen. The company recently announced some updates to Messenger, as well as a new app that lets people add Facebook stickers onto photos.
The social landscape is undergoing near-constant change, and with that, so must a brand’s strategy. As 2014 closes, marketers are prepping for the upcoming year by strategizing ways to leverage opportunities and overcome challenges. The way in which audiences are consuming content is rapidly evolving and it’s up to brands to make sure that their Facebook strategy is congruent with those habits, ensuring success and growth for 2015. Here are my predictions for the social media network.
Aside from shopping, the holiday season is also a peak travel time, and Expedia Media Solutions, Expedia’s ad-sales unit, looked at how the industry should approach 2015 from an advertising standpoint.
It’s no secret that Facebook Co-Founder and CEO Mark Zuckerberg was no fan of the 2010 film depicting the first few years of the company, The Social Network. But the leaked emails of Sony executives show that Zuckerberg may have gone as far as to try to have the movie stopped.
This week, YP is hiring editorial contributors and bloggers in Atlanta, San Francisco, Nashville, Los Angeles and New York. If you think you have what it takes, take a look at the full listings below, and find additional social media jobs on Mediabistro.
How effective is Facebook’s Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate.
Digital marketing agency im.mk, a Facebook Preferred Marketing Developer, released an updated version of its iOS application aimed at allowing page administrators to quickly and easily create Facebook ads on their iPhones, and Take an Ad now supports the social network’s recently introduced local awareness ads.
With Facebook’s upgrade to Graph API 2.0 and deprecation of Graph API 1.0 set for April 30, the social network announced the release of a tool to allow developers to preview how their applications will perform after upgrading.