Zambia may seem like an odd choice for the site of an application’s launch, but it makes perfect sense when the developer of that app has a mission statement of connecting the rest of the world. Internet.org – the global partnership formed last August by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung to “connect the next 5 billion people” — announced the launch of its app, starting with Airtel subscribers in Zambia.
Raise a glass to Facebook Vice President for Europe, the Middle East and Africa Nicola Mendelsohn, who was named a non-executive director of multinational alcoholic-beverages company Diageo, The Drum reported.
The newest app from Facebook/Instagram — leaked last week — Bolt, is official. The company announced Tuesday that Instagram Bolt has been launched for iOS and Android users in New Zealand, Singapore and South Africa. Bolt is a way for people to quickly share images via one-on-one messaging, somewhat similar to the most recent app Facebook launched, Slingshot.
The amount of user data available to brands on Facebook is staggering, but how can they make sense out of all the information and ensure that their campaigns are targeting the users who are most likely to be interested in their products and services? That’s where Umbel comes in.
More advertisers are discovering Facebook’s complex ad models, such as retargeting via Facebook Exchange and Website Custom Audiences. How effective can these techniques be? A new study by AdRoll, a Facebook Exchange partner, showed that by using both FBX and Website Custom Audiences, the CPM of News Feed ad impressions on mobile was 57 percent lower than desktop, generating a 10 percent higher click-through rate. It led to a 61 percent lower cost-per-click for News Feed ads on mobile compared to desktop.
Facebook’s announcement last month that it will include data from non-Facebook websites and applications in its ad preferences tool did not sit well with two privacy advocacy groups.