Facebook continued its ongoing efforts to help media companies and publishers use its platform with Tuesday’s launch of Facebook Media, a new site geared specifically toward public figures, organizations and media companies.
What is the next stand-alone application from Facebook? “Multiple sources” told TechCrunch the app, code-named Moments, is aimed at helping users share content with different sets of users that they determine, without having to navigate through the social network’s lists or privacy settings.
Facebook announced the launch of two new tools within its App Insights for developers: label cohorts, which allow developers to create groups of users within their applications and compare statistics such as revenue and time spent with their full user bases; and retention charts, which allow them to analyze retention of their apps’ users over time and determine the effects of changes to those apps.
A Facebook Strategic Preferred Marketing Developer swallowed up a Facebook Preferred Marketing Developer, as predictive marketing software provider Kenshoo announced its acquisition of software-as-a-service platform Adquant.
Facebook appears to be testing another way to promote engagement with pages, as some users who like posts in which pages are tagged are seeing related content modules suggesting that they like the tagged pages.
The trial on fraud charges of Paul Ceglia, who allegedly forged a 2003 contract with Facebook co-founder and CEO Mark Zuckerberg, was postponed by six months from its originally scheduled start date of Nov. 17 after Ceglia hired yet another new lawyer, Reuters reported.
Facebook announced at its @Scale 2014 conference in San Francisco Monday that it is open-sourcing mcrouter, a memcached protocol router that it uses to handle all traffic to, from and between thousands of cache servers across dozens of clusters distributed in the social network’s data centers.