Facebook announced a flurry of news related to its App Links open, cross-platform solution for application-to-app linking, which it initially debuted at its F8 global developer conference in San Francisco April 30: More than 3 billion unique App Links have been created; an App Links blog has been launched; analytics are now available; Windows Phone support was boosted; and support for the referer_app_link was added for Android.
Instagram introduced advertising last November, and now the Facebook-owned photo- and video-sharing network is rolling out tools for advertisers that will allow them to gauge the success of their campaigns.
Facebook likes can be viewed any number of ways, but according to a federal court judge in Florida, they cannot be considered property. That declaration was part of the ruling in a lawsuit filed against BET by insurance agent Stacey Mattocks over a fan page for The Game, a series on the cable network.
The class-action suit filed against Facebook in Vienna, Austria, by Austrian law student Max Schrems and his Europe Versus Facebook group is still alive despite its rejection by the commercial court in the city, as the regional court completed its “a limine” review and ordered Facebook Ireland to respond within four weeks.
Facebook teamed up with computer-industry association USENIX to launch the Internet Defense Prize, aimed at highlighting research that could significantly improve the security of the Web, and the inaugural winners, Johannes Dahse and Thorsten Holz, researchers from Ruhr-Universität Bochum in Germany, were awarded $50,000 for a paper titled, “Static Detection of Second-Order Vulnerabilities in Web Applications.”
If you have ever wanted to scroll back through your status update history on Facebook’s Timeline to delete old statuses (just in case someone ever looks), but you didn’t want to take the time to do actually sit and scroll through the years of regretted posts, there is now a solution for that, and it’s aptly named Status History.
Men on Facebook: Would you exchange a post on Facebook or Instagram or a tweet for a shave or beard trim? If you are anywhere near the Marylebone area of London Sept. 18 through 20, you can do just that.
The debate over the importance of likes on Facebook for brands hinges on several factors, and the take from SocialCode, a Strategic Preferred Marketing Developer, is that brands and agencies must determine whether those likes have “lifetime value” before taking the steps to acquire them.
Polygraph Media, which enables brands on Facebook to optimize their paid, owned and earned media campaigns with data science, will announce its acquisition of predictive marketing technology company Offergraph Thursday.