Facebook announced Friday that it is making offers available to Android users. In April, Facebook made mobile offers available to iOS users. Facebook pointed out that these offers posts will have a simplified layout with larger images and clear call-to-action buttons (get offer/shop now). Facebook also said users will have more control over whether or not they want to share offer page posts.
Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming Social Media Marketing Boot Camp, an online event and workshop starting June 6, 2013. Lisa will share a case study on how the hit show uses Twitter to build interest and buzz around upcoming segments. Learn more about our our twelve event speakers and register here. 
Facebook is appealing a ruling made last year over a dispute regarding a Facebook like as free and protected speech. After a Virginia sheriff’s office employee liked the Facebook page of his boss’ political opponent, resulting in a post on the News Feed, the man lost his job. Daniel Ray Carter, along with five other people fired from the Hampton, Va., sheriff’s department, then filed a lawsuit claiming that likes on Facebook are free speech. A judge dismissed Carter’s claims in April 2012, but Facebook is keeping the fight alive.
This week, Trent & Co. is hiring a social media community manager, while Costume SuperCenter needs a social media/Internet marketing analyst. Play Games24x7 is seeking a marketing lead for its social casino group, and Kandu is on the hunt for a blog editor. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.
Digital ads and television ads are the most effective in driving viewers to interact with brands’ presences on Facebook and other social networks, according to the results of a recent survey of 2,577 U.S. online adults aged 18 or older by Burst Media.
Myriad reports have said that Facebook has a problem with teen users eschewing the site for social networks such as Tumblr. A few sources have reported Friday that Yahoo may be trying to purchase Tumblr, but Facebook could also be in these discussions, as well. According to AllThingsD, Yahoo is rumored to be willing to pay up to $1 billion to purchase Tumblr, but Forbes and GigaOM think that Facebook could swoop in and add the blogging site. However, it’s unlikely that Facebook will get the chance.
Sigmund Freud is famous for making society’s understanding of the conscious mind versus the unconscious mind popular. The conscious mind is associated primarily with our current moment of perceptions and awareness, while the unconscious mind largely motivates the actions in our lives — even if these motivational drivers are only available to us in a disguised form. If you compare the mind to an iceberg, as Freud often did, the unconscious is the large mass unexposed below water level. Humans: We are complex beings, aren’t we? Now let’s fast-forward about 100 years: How do we use Freud’s principles to create extremely successful and engaging social and mobile marketing solutions?
On May 18, 2012, Facebook became a publicly traded company. Facebook’s stock has had some definite peaks and valleys since then. The value of the company has yet to reach its opening mark of $38 per share, settling in the $26-$28 neighborhood. MarketWatch compiled a timeline of Facebook’s year after the initial public offering.
Many of Facebook’s more than 1 billion monthly active users would agree — the site is great, but could use some improvement. As users complain about ads, a cluttered and confusing interface, and several other things, there are a few things that Facebook could implement to make the site much more palatable. Here are five innovations (some possible, some rather imaginative) that we think would improve Facebook.
The box art for Capcom’s upcoming game offering, Resident Evil Revelations, features one of the main characters, Jill Valentine, fearfully looking through a porthole. Now, by using new Facebook application Face on Board, the game’s Facebook fans can swap places with Valentine.
News Corp. Chairman and CEO Rupert Murdoch used Twitter to tweak Facebook on the eve of the first anniversary of its initial public offering, comparing Facebook to ill-fated social network MySpace.
