The results of elections in the U.S. are not decided by Facebook likes, and this is a good thing, because while Shakira may be very entertaining, she is probably not best-suited to serve as president. But likes do provide an effective way to get a feel for public consensus, and with the midterm elections fast approaching, Facebook created an interactive dashboard examining candidates’ likes and people talking about this totals in races for governor, the House of Representatives and the Senate.
Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s success. For better data, try tracking actionable metrics.
How does Facebook’s real-name policy apply to joint accounts shared by both members of couples? According to a recent survey of 2,387 U.K. Internet users 18 and older by Voucher Codes Pro, 11 percent of respondents shared joint Facebook accounts with their partners.
When Yahoo announced last year that it would allow user names that had been inactive to be claimed by new users, how did Facebook ensure that accounts on the social network that were tied to recycled Yahoo email addresses remained secure? Software engineer Murray Kucherawy detailed the process in a note on the Protect the Graph page.
With Ebola continuing to be a top health concern, ABC News turned to Facebook to host a town-hall event on the topic, and manager of strategic partnerships for broadcast news Beth Loyd said in a post on the Facebook Media blog that highlight videos posted to the social network by ABC News have reached more than 10 million users and been viewed more than 1.5 million times.
The “anonymous chatting application“ that The New York Times’ Bits blog initially reported on earlier this month is now a reality, as Facebook introduced the latest app from its Facebook Creative Labs initiative, Rooms, a throwback to the Internet’s early days and a nod to anonymity, forums, message boards and chat rooms.
When Facebook announced the overhaul of its Preferred Marketing Developer program and its early 2015 renaming as Facebook Marketing Partners, it also mentioned that it would improve access to its ads application-programming interface for developers. Details on the new ads API access levels were made available in a post on the social network’s developer blog by product manager Aditya Kulkarni.
Not only was Facebook co-founder and CEO Mark Zuckerberg named to the board of the Tsinghua University School of Economics and Management, but he also conducted his first-ever public question-and-answer session in Mandarin at the school Wednesday.
Facebook chief technology officer Mike Schroepfer and chief product officer Chris Cox revealed their sales of shares in the company in Form 4 filings with the Securities and Exchange Commission Wednesday.