With owners of Apple devices being able to upgrade to iOS 8 starting Wednesday, Facebook is prepared for the new mobile operating system, as well.
Facebook’s enforcement of its real-name policy has put it at odds with a community that it has a strong history of supporting, the LGBT (lesbian, gay, bisexual and transgender) community, as drag queens who use names that are not their legal names are being forced to change the names on their accounts on the social network.
Atlas, formerly Atlas Solutions, the ad network Facebook acquired from Microsoft in February 2013, is undergoing a revamp, and advertising holding company Omnicom – parent of agencies Omnicom Media Group, BBDO and TBWA Worldwide – is on board as the first customer, Ad Age reported.
Analytics platform App Annie announced that its Advertising Analytics offering is now integrated with Facebook, allowing users to track their advertising data from the social network alongside their applications’ download and revenue metrics.
Apple is set to release its new mobile operating system, iOS 8, Wednesday, and Facebook Preferred Marketing Developer and social media relationship platform Hootsuite is already on board with the new share extensions feature of iOS 8 — which allows third-party applications to provide their services via the share button in iOS apps such as Safari and Photos — with its announcement of the Hootsuite Share Extension.
What is the next stand-alone application from Facebook? “Multiple sources” told TechCrunch the app, code-named Moments, is aimed at helping users share content with different sets of users that they determine, without having to navigate through the social network’s lists or privacy settings.
Facebook announced the launch of two new tools within its App Insights for developers: label cohorts, which allow developers to create groups of users within their applications and compare statistics such as revenue and time spent with their full user bases; and retention charts, which allow them to analyze retention of their apps’ users over time and determine the effects of changes to those apps.