Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!

STUDY: Retargeting on Facebook Leads To Higher CTR, Lower Mobile CPM

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More advertisers are discovering Facebook’s complex ad models, such as retargeting via Facebook Exchange and Website Custom Audiences. How effective can these techniques be? A new study by AdRoll, a Facebook Exchange partner, showed that by using both FBX and Website Custom Audiences, the CPM of News Feed ad impressions on mobile was 57 percent lower than desktop, generating a 10 percent higher click-through rate. It led to a 61 percent lower cost-per-click for News Feed ads on mobile compared to desktop.

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Marc Andreessen, Peter Thiel Convert Facebook Class-B Shares to Class-A

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Facebook Directors Marc Andreessen and Peter Thiel converted class-B shares in Facebook to class-A and detailed other transactions in Form 4 filings with the Securities and Exchange Commission Monday, while Vice President of Business and Marketing Partnerships David Fischer and Chief Accounting Officer Jas Athwal amended their earlier Form 4 filings with Form 4/A filings.

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