King.com teamed up with Facebook to launch a video campaign backing the game developer’s latest title, Candy Crush Soda Saga, and after the first day of the campaign, 100 million users of the social network were reached, with more than 70 percent of those via mobile.
The Shoppost social commerce platform from Zantler is now available for Amazon Webstore sellers, enabling them to market and sell their products and services in-steam on Facebook, Twitter, Pinterest and blogs.
This week, Brigade Marketing is hiring a senior social media brand manager, as well as a social media coordinator. Meanwhile, the Los Angeles Times is seeking a social media producer, and PR.com is on the hunt for a marketing and social media director. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.
An eyewear retailer took a close look at Facebook’s revamped Atlas ad platform and liked what it saw, as Coastal Contacts used the platform’s people-based measurement to gain a more clear picture of the connection between its online advertising and its in-store sales.
Facebook-owned cloud application platform Parse announced the launch of its Parse Push Experiments earlier this month, aimed at allowing developers to incorporate A/B testing into their apps’ push notifications. Facebook data scientist John Myles White offered some best practices for developers using Parse Push Experiments, as well as a video of the tool in action, in a blog post.
Austrian law student Max Schrems and his Europe Versus Facebook group have been a thorn in Facebook’s side since challenging the social network’s privacy policies in 2011, and they are now going after bigger game: Safe Harbor, the agreement between the U.S. and the European Union that gives more than 3,000 U.S. companies — including Facebook, Google and Apple – the ability to capture personal data from European users.
Facebook chief technology officer Mike Schroepfer reported in a Form 4 filing with the Securities and Exchange Commission Thursday that he exercised 20,000 restricted stock units and immediately sold the 20,000 class-A shares of Facebook common stock that resulted from the transaction.
Facebook is looking for a few good men and women to build a few good drones.