Facebook took a major step toward achieving its goals of making sure its users see advertising that is relevant to them — no matter which devices they are using, and even when they are not on the social network itself — and of allowing advertisers to be a part of the process both online and offline. The social network Monday officially introduced Atlas at Advertising Week 2014 in New York, confirming reports earlier this month by The Wall Street Journal and Ad Age.
Facebook apparently got into the spirit of the fall season over the weekend with a Facebook Harvest Sale in the games section of its App Center.
Facebook is reminding users who access the social network via mobile devices that they have choices when it comes to auto-play videos.
The fall television season is underway, and networks are increasingly turning to Facebook to help promote their new and returning series, with last Thursday’s debut of ABC’s #TGIT (Thank God It’s Thursday) trio of shows — returning series Grey’s Anatomy and Scandal, joined by newcomer How to Get Away with Murder — generating 4.5 million interactions on the social network from 2.3 million users.
Facebook announced the formation of its EMEA Client Council in a post in Spanish on the Facebook for Business page by vice president for Europe, the Middle East and Africa Nicola Mendelsohn, saying that the group is made up of representatives from brands and agencies throughout the region.
This week, Hearst Digital Media needs a social media manager for GoodHousekeeping.com, while Interactive One is seeking a managing editor. The McClatchy Co. needs a real-time desk lead, and McMurry/TMG is on the hunt for a digital marketing director. Get the scoop on these openings below, and find additional social media jobs on Mediabistro.
It’s never too early for retailers and other brands on Facebook to begin preparing for the holiday shopping season, and digital marketing software provider Offerpop, a Facebook Preferred Marketing Developer, gift-wrapped an infographic with some relevant information to help fuel those preparations.