Facebook appears to have embraced the strategy of keeping its friends close and its enemies closer when it comes to television, rolling out several features in recent months aimed at helping TV networks and shows increase engagement on the social network, while at the same time mapping out a battle plan for its Preferred Marketing Developers to cut into TV’s ad dollars with its upcoming video ads. And YouTube had better watch its back, as well.
Facebook Chief Operating Officer Sheryl Sandberg has often stressed the social network’s goal to measure the effectiveness of ads throughout the conversion process, and not just focus on clicks, and the company took another step forward on that front with Friday’s announcement that users of its custom audiences feature for ad targeting can now measure offline sales driven by their campaigns.
Love was in the air at Instagram in 2013, as #love was the most-used hashtag on the Facebook-owned photo- and video-sharing service during the year, with other top hashtags including #tbt, #friends, #fashion, #food, and #selfie.
Facebook Chief Financial Officer David Ebersman continued to unload stock in the company, reporting the sale of more than 500,000 class-A common shares in a Form 4 filing with the Securities and Exchange Commission Thursday.
The entertainment industry experiences more success on Facebook than other verticals, according to a recent study by enterprise marketing technology provider Unified, which compared that industry’s results from advertising on the social network with the average.
Facebook Vice President of Business and Marketing Partnerships David Fischer unloaded 36,000 class-A shares of common stock in the company, he reported in a Form 4 filing with the Securities and Exchange Commission.
The top Facebook page in Australia for the year 2013, in terms of both engagement and likes, was Tourism Australia, while the media dominated when broken down by industry, with radio topping the engagement chart and TV shows leading in likes, according to a data analysis by Online Circle Digital for Social Pulse.
Facebook reminded application developers that the end of the holiday season does not mean their efforts to attract more users must end, as well, and the social network also offered tips on successful engagement strategies for mobile apps.