Facebook promised to overhaul its reporting and enforcement process regarding its real-name policy in an effort to quell the controversy that erupted last month, when several drag queens and other members of the lesbian, gay, bisexual and transgender community saw their accounts suspended for not using their legal names.
Luxury automaker Mercedes-Benz used Facebook and Instagram to fuel promotion of its new GLA compact SUV, and the social network and its photo- and video-sharing network drove 54 percent more clicks to the model’s website than the overall control group did.
Team Edward or Team Jacob? The Twilight film series may be a wrap, but studio Lionsgate and creator Stephenie Meyer announced that five short films based on Twilight characters, helmed by aspiring female directors, will debut next year, exclusively on Facebook, The New York Times reported.
The goal of Internet.org – the initiative launched in August 2013 by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung — is to connect the 4.4 billion people who currently lack access to the Internet, but a mission on such a large scale is not without barriers, and a study released Wednesday by McKinsey & Co., “Offline and Falling Behind: Barriers to Internet Adoption” (embedded below), examines those barriers.
Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to discussing the revamped Atlas ad platform the social network introduced Monday at Advertising Week.
Facebook chief operating officer Sheryl Sandberg visited India in July, and now it’s co-founder and CEO Mark Zuckerberg’s turn, as The Times of India reported that Zuckerberg will speak at the Internet.org summit in New Delhi Oct. 9 and 10.
Another way for Facebook page administrators to compare the performance of their pages with those of their competitors comes from Facebook application creator Cool Tabs in the form of Page Performance, which analyzes the last 50 posts on a page and contrasts them with their rivals’ efforts.
Facebook’s cloud-based application platform, Parse, announced a revamp of its Android Push API, saying in a blog post that the new application-programming interface will simplify setup for developers, as well as boost reliability and make it easier to extend or customize in order to override default push behavior.
Social intelligence company Brandwatch rolled out new features for its Brandwatch Vizia social media command center, which allows brands to conduct risk and crisis management, monitor and analyze the success of events and campaigns, and track their online presence against competitors.