Facebook has sharpened its focus on retailers in recent months, and the social network shared a guide for its Preferred Marketing Developers on the best way to target and position those advertisers in a post for the PMD News group.
A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
Facebook offered an update on the state of the deployment of the STARTTLS encryption standard, which it originally wrote about in May, saying that 95 percent of its notification emails are now successfully encrypted with both Perfect Forward Secrecy and strict certificate validation.
Facebook users about to join the work force for the first time: The photo above is not a wise choice for your profile picture on Facebook (and probably shouldn’t be posted at all, but that’s another argument for another day), and you should probably examine its privacy settings in order to ensure that no potential employers see it.
The ALS Ice Bucket Challenge has been red-hot on Facebook, and the social network offered an update on just how hot, saying that 28 million users posted, commented on or liked related posts from June 1 through Aug. 17.
Social marketing platform Shift, a Facebook Strategic Preferred Marketing Developer, has a new vice president of agency partnerships: Andrea Wolinetz, former managing director of connected platforms at PHD.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
Despite warning after warning after warning, 78 percent of online users aged 16 and above who responded to a recent survey by online security firm Kaspersky Lab do not believe cyber-criminals are interested in targeting them, or are not sure.
Two Facebook Preferred Marketing Developers announced the formation of a strategic partnership, as Brazilian digital agency Riot will use the Swat.io social-media-management system from Austrian software agency Die Socialisten.