STUDY: How Do Conservatives and Liberals Differ in Their Facebook Activity?

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The U.S. political spectrum can, for the most part, be divided into conservatives and liberals, but which group is more likely to see like-minded political content on Facebook from news organizations, groups and friends, and which group is more likely to block or defriend users over political posts? The answers, from the latest research by Pew Research Center, may come as a surprise.

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Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!

Facebook Files Suit vs. Paul Ceglia’s Lawyers

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Anyone following the ill-fated lawsuit filed against Facebook and its co-founder and CEO, Mark Zuckerberg, by Paul Ceglia, who claimed to be the co-owner of the social network until the alleged contract his case was based on was deemed a fraud, had to wonder what Ceglia’s lawyers were thinking when they agreed to represent him, especially in light of the fact that several lawyers dropped the case at one time or another. Facebook apparently wondered the same thing, as the company filed suit against several of Ceglia’s lawyers, including those from DLA Piper, claiming that those lawyers and firms knew Ceglia’s claims were bogus but pursued the case in hopes of reaching a large settlement.

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STUDY: In-Game Advertising During Breakthrough Moments Dwarfs Facebook Ads in Engagement

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The best time to reach someone with targeted advertising has nothing to do with the time of day or day of the week when it comes to gamers: Results were optimal when gamers were targeted during moments in game play when they experienced emotions related to rescue or reward, according to the latest research from mobile game ad platform MediaBrix.

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