Promoting a brand’s image in a setting such as Facebook means creating two-way conversations that eventually lead to more revenues. Using specific monitoring services helps cut to the core of the most successful social media strategies. We’ve selected ten products that offer quantitative data to help companies tailor content for to their audiences, and monitor the return on investments for these strategies.

Of course, there’s far more products in this space than we have room for in a list of ten. So feel free to post comments about ones we haven’t included in addition to the applications we’ve listed here.