Unless you have a large existing fan base or newsletter base, the best way to grow your fans is via Facebook ads coupled with a promotion (e.g. contest or coupon). In fact, the #1 way that Facebook users find out about fan pages is via Facebook advertising so it is extremely important to your overall social media success that you know how to run Facebook ads effectively.
Simple things like the image you choose or the title you use can make the difference between success and failure when it comes to advertising. We’ve compiled a list of practical, easy-to-implement and highly effective tips to help you maximize the performance of your Facebook ads.
Section One: What Image Should You Use?
Tip #1: Ads with people, and especially close ups of faces and eyes tend to get a higher click through rate. In other words, give your ad a human touch!
Tip #2: Use colors in your image that contrast with Facebook’s shades of blue – they command more attention and stand out from the rest of the website.
Tip #3: It’s best to upload horizontal (landscape) images to ensure you’re maximizing the space available, which is 110×80 pixels.
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Headquartered in Redwood City, California, Wildfire is the leader in social media marketing software and the only social media marketing company to have received an investment from Facebook’s fbFund. Our patent-pending technology allows large brands, small businesses and agencies to easily create their own attractive, branded social promotions (including sweepstakes, contests, giveaways, coupons and more), build and manage social pages, monitor and communicate with their social audience and measure the performance of their own and their competitors’ social media marketing.