Small businesses have by far the most to gain from leveraging Facebook as a marketing vehicle. Custom fan pages are rightfully replacing small business websites as efficient and affordable online destinations. Thanks to Facebook app provider North Social , everyone from budding e-commerce merchants to pizza parlor owners can launch a compelling Facebook page to attract and retain customers. We’ve included two case studies highlighting results from using North Social apps below:
You’ve likely heard that (or worse, tried) promoting your business with Groupon or similar deal sites only to fall victim to their enormous fees. Well, North Social’s Deal Share app enabled the California Wine Club to soak up 100% of the revenue from their group buying promo. They generated over 50 new monthly customers and 5,000 targeted, new fans.
Curated online shopping destination The Vermont Country Store knows that providing value is key when asking your customers to like your page – no empty fan requests here. Using North Social Sweepstakes app , the Store doubled their fanbase to over 20,000 fans in less than four months. The prize? Vermont Country Store gift cards to help inspire page engagement around customer wish lists and drive future purchases.
North Social provides a buffet-style suite of 18 apps designed to launch promotions, push out exclusive content, and drive meaningful fan engagement.
To help kick start your efforts, North Social has launched a special promotion for AllFacebook readers. For a limited time, sign up for a Premium, Pro, or Enterprise subscription to their apps using promo code AFBTABPROMO and they’ll design a custom branded landing tab for your new Facebook destination for free!

Lisa Raphael (left), the social media producer at Katie Couric's daytime talk show Katie, is one of our featured speakers in Mediabistro's upcoming