EMMYS: 10.9M Interactions from 6.2M Facebook Users

CongratulationsBreakingBad650Roughly 6.2 million Facebook users weighed in on the 66th Annual Primetime Emmy Awards Monday night, leading to 10.9 million interactions on the social network, Data Analyst Betsy Williams wrote in a Newsroom post.

The five most-buzzed-about moments during the Emmys were:

  1. Breaking Bad wins Outstanding Drama Series.
  2. Bryan Cranston wins Outstanding Lead Actor in a Drama Series.
  3. Billy Crystal’s tribute to Robin Williams.
  4. Aaron Paul wins Outstanding Supporting Actor in a Drama Series.
  5. Jim Parsons wins Outstanding Lead Actor in a Comedy Series.

The top five demographic groups discussing Monday night’s events on Facebook were:

  1. Women 25 through 34.
  2. Women 35 through 44.
  3. Men 25 through 34.
  4. Women 45 through 54.
  5. Women 18 through 24.

And the five states that generated the most Emmy-related buzz were:

  1. New Mexico
  2. Washington, D.C.
  3. New York
  4. Massachusetts
  5. Rhode Island

Readers: Did you interact on Facebook during the 66th Annual Primetime Emmy Awards Monday night?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!