The subject of Facebook’s long-rumored and perpetually delayed launch of video ads was raised during the social network’s third-quarter earnings call Wednesday, and the timetable remains up in the air.
The experience with Video on Instagram has been very positive so far, right? I think that we proved that having a quick-start auto-play can be a good experience inline in the feed, and that people really feel like they are in control of the experience.
This is an important launch for Facebook overall, because the addition of video content to the stream could be one of the most positive things that we have done in a long time for making it more engaging, but if we do it poorly, then it could also be a negative thing. We are trying to take our time to make sure that we do this in a very positive way, and I am pretty confident that we will. But that’s why you are seeing us take the process that we have on this.
Chief Operating Officer Sheryl Sandberg chimed in:
Now I will add on videos ads: We do have a video ad product today, because anyone can embed a video in page post. And we are actually seeing very good results, particularly around entertainment and media. This is driving some of our ad spend. And the area remains pretty exciting because this is a very compelling way for marketers to tell their story.
In April, Ad Age pegged the launch date as June or July, and then in June, Ad Age reported that the project was on hold until “at least mid-October,” with sources telling the magazine more development was needed on new features Facebook planned to release simultaneously with video ads.
Later in September, Justin Shaffer, a project manager who had been helping to lead the video ads initiative, left the company.
Readers: When do you think we will finally see Facebook video ads?
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