Occupy Wall Street has used Facebook to capture the mainstream media’s attention.
But the organization can strengthen itself by better rallying its online audience and presenting a focused message on Facebook.
With that in mind, here’s some Facebook pointers for the OWS activists — advice that even non-activists could benefit from.
Create An Easily Understandable Purpose
The OWS protest concerns the entire nation, but only a tiny fraction of the population is participating in the demonstrations. A larger proportion of the U.S. might feel more supportive of the cause if only they were made to feel included.
Unfortunately, there’s a lack of instruction and explanation for people who want to get involved but aren’t living near or at the heart of the movement, New York City.
Occupy Wall Street would benefit from having a mission plan and clear objectives — every revolution needs one.
Clearly defining the purpose and objectives of the OWS movement in a concise mission statement published on Facebook would help others, outside of New York, to get involved.
For everyone in New York City living and breathing in this movement everyday, it is perhaps difficult to be mindful of the perceptions of those not directly involved with OWS.
Yet to expand the movement, spectator views are important: Understanding other people’s opinions can improve the communication between two common-goaled entities.
Facebook polls and posing open-ended questions are two ways to gather public opinion and even a way to crowdsource advice.
Using Facebook as a means for creating dialogue and gauging public feelings can prove useful when trying to formulate a plan of action the masses will support.
Start The Next Trend
With nearly 200,000 users having liked Occupy Wall Street’s Facebook page, there is enough user power to start the next trend.
Like last year’s trend of Facebook users changing their profile photos to childhood cartoon characters to raise awareness for violence against children caught on like wildfire, a similar trend in support of the OWS movement could well take off.
Do What Obama Did
Earlier this year President Barack Obama was criticized for his social media aggressiveness in encouraging users to contact lawmakers to support his compromise campaign.
He’d provided contact information in the form of Twitter handles. However obnoxious, the effort proved to be successful in accomplishing his goal.
The same method can be used for the Occupy Wall Street movement.
By providing contact information to key players and game changers and asking followers to reach out with similar aggressiveness and persistence, results like Obama’s can be achieved.
Do you have any other suggestions for Occupy Wall Street’s Facebook presence?
Guest writer Chelsea Hejny is a social media writer at ShortStack.