4Q EARNINGS CALL: Facebook Groups Have More Than 500M Monthly Users

FacebookGroupsLogo650Facebook Co-Founder and CEO Mark Zuckerberg brought up a Facebook feature that has stayed out of the spotlight of late during the company’s fourth-quarter earnings call Wednesday: groups.

Zuckerberg said during his opening remarks:

I’m also excited to report that there are now more than 500 million people using Facebook groups every month. Groups is one of our core products, and it provides a private space for sharing with small groups like your family, close friends, or a sports team, or for larger communities, like schools or even companies.

One theme that should be clear from our work on products like Messenger, Groups, and Instagram is that our vision for Facebook is to create a set of products that help you share any kind of content you want within the audience you want.

Readers: Do you belong to any groups on Facebook?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!