Following the devastating tornado that ravaged Moore, Okla., Monday and resulted in several deaths, a Facebook user in nearby Shawnee launched a Facebook group, May 19th 2013 OK Tornado Doc & Picture Recovery, aimed at reuniting victims with their possessions that were blown all over the state.
Another way to promote brands through videos on Facebook and other social networks was introduced by iNvolved Media, a Facebook Preferred Marketing Developer: Video StoryEngine, which iNvolved described as a proprietary interactive video engagement layer that seamlessly operates across social, mobile, and premium Web content.
Facebook has chronicled its efforts to monitor water and energy usage at its data center in Prineville, Ore., and the social network recently focused its energy on wind energy, donating $15,000 toward KidWind Challenge Oregon, a contest in which students contributed designs for wind turbines.
Yes, teenagers use Facebook. And although whether or not they’ll be using Facebook in a few years remains to be seen, the site does have a considerable presence among high-school students. The Pew Research Center recently examined how teens use social media, finding that they don’t like drama and having their parents connected to them, but they stay on Facebook because it plays a key part in the social experience. However, Facebook’s youngest users tend to have no problem configuring privacy settings.
There are movies, and there are Facebook games, and there are even Facebook games based on movies. And now, thanks to Cardiff, U.K.-based filmmaker Mr Dog Films, there may be a feature horror film distributed via a Facebook game.
Likeable Media, a social media marketing provider, announced the launch of LikeableAds.com and its new media and planning department to better serve clients buying advertising for Facebook, LinkedIn, and Twitter.
Facebook’s built-in page insights are helpful, but not if you’re looking for minute-to-minute changes. Crowdbabble wants to solve that. The company recently launched a real-time Facebook analytics monitor, so brands can see how their pages (and those of their competitors) are doing instantly.
Customer-relationship-management tool Nimble announced the release of Nimble 3.0, with updates highlighted by the Today Screen, a new homepage that allows users to more closely follow and monitor their Facebook friends and fans and contacts from other social networks, and the Signals Screen, which highlights social network interactions that should receive priority.
Facebook users who like the pages for television shows are 75 percent more likely to watch those shows, according to a recent study by media giant Viacom and its Viacom International Media Networks division.