Why Facebook Dropped HasOffers, And Why The Mobile App-Tracking Landscape Must Be Disrupted

SmartphoneLockedFolder304

On April 15, HasOffers and Kontagent had to deal with more than just paying taxes: They were forced to drop support for Facebook mobile ad tracking due to violations of policy for retaining too much user data. This was a surprise to many in the industry when it was first announced, because Facebook depends on its mobile measurement partners to help measure the effectiveness of its mobile ads. Advertisers rely on these mobile tracking solutions because they offer cross-platform products that support Google, Apple iAds, and Millennial Media, as well as Facebook.

Read more

Sponsored Post

Hands-On Social Media Training for Beginners

Social Media 101In our Social Media 101 boot camp, you'll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Facebook Security Engineer Michael McGrew Serves As ‘Penetration Tester’ At Security Competition

WRCCDCLogo304

Facebook Security Engineer Michael McGrew and a colleague attempted to hack the Western Regional Collegiate Cyber Defense Competition, but their intentions were pure: After discovering the Collegiate Cyber Defense Competition while he was a junior in college, McGrew started a club and brought a team to the WRCCDC, so his stint as a “penetration tester” was almost like returning to his roots.

Read more