They’re not quite video ads, but developers of applications and games for Facebook can now include videos in their App Details pages in the social network’s App Center, in order to give potential users a flavor of what the apps and games are like.
Facebook Weekly Highlights features photos and videos posted to the social network by celebrities and athletes. This week’s edition featured the photo to the left of singer Victoria Justice hosting a question-and-answer session with her Facebook fans; as well as the photo atop the post of singer John Mayer, actor Will Ferrell, and singer Katy Perry on the set of ABC’s “Good Morning America.”
U.S. mobile ad spending is projected to reach nearly $9.6 billion in 2013, accounting for 22.5 percent of digital ad investments, up from 11.9 percent in 2012 and less than 3 percent in 2010, and Facebook was one of the primary drivers, according to the latest report from research outfit eMarketer.
Another 70 million Facebook shares will hit the market, as the social network announced an underwritten registered public offering of class-A common stock, with 27,004,761 coming from the company itself and another 42,995,239 from certain stockholders, including 41,350,000 from Co-Founder and CEO Mark Zuckerberg.
Veteran photojournalist David Guttenfelder was named “Instagram Photographer of the Year” by none other than Time, showing just how mainstream the Facebook-owned photo- and video-sharing network has become.
Facebook overhauled its iOS Developer Center, dividing content into topics and improving navigation, as well as providing sample apps.
The holiday shopping season may be drawing to a close, but it’s just starting to heat up at Tabfusion, as the Facebook tab application developer introduced four new apps for Facebook storefront providers Shopify, Magento, Prestashop, and WooCommerce.
EDITED: Not With Facial-Recognition Technology, But Facebook Helps Catch Creator, Distributor Of Child Abuse Images
Facebook’s use of facial-recognition technology has come under much scrutiny, particularly in Europe, but it also helped lead to the arrest of a man in Myrtle Beach, S.C., for possessing images of child abuse. UPDATED: As it turns out, while Facebook did assist law enforcement with the investigation, the social network’s facial-recognition technology was not a part of the process.
Facebook’s new executive creative director brings a hint of Apple, as Scott Trattner, who held the same title at TBWA/Media Arts Lab, which focused on advertising for Apple, is now on board at the social network.