Facebook announced last week that more than 219 billion photos have been uploaded to the social network, and the American Diabetes Association would like to see that total rise due to its A Day in the Life of Diabetes Facebook application.
The goal of the campaign is for Facebook users to share images about how they deal with the disease on an everyday basis, whether they or loved ones are inflicted.
Photos will be added to a photo mosaic, and CVS/Pharmacy will donate $1 to the American Diabetes Association for every uploaded photo up to $25,000.
In addition, the association will curate uploaded photos and incorporate them into a “larger-than-life” outdoor display in Washington. D.C., as part of its efforts to raise awareness of American Diabetes Month in November.