Facebook Introduces Open Graph Action Links

Move over, action verbs, and make way for action links, which Facebook introduced today as a way for users to interact directly with timeline applications.

Action links are customizable links that permit app developers to allow users to perform additional actions when the apps’ open graph stories appear in the news feed, ticker, or timeline. Facebook provided more details in a post on its developer blog:

For example, when someone checks in on foursquare and shares it on their timeline, friends can already like or comment on the resulting post through the links that appear as part of the story. Now with action links, foursquare added another link, “Save This Place,” which enables people to save a place to their foursquare to-do list directly from Facebook.

Fab.com allows people to add a product to their own Fab.com favorites with the “Fave This Product” action link.

Action links tie one action to another, and can be part of any open graph story. Developers can designate an action link for any action they define, which will then appear throughout Facebook.

Readers: Can you think of ways app developers can use Facebook’s new action links feature?

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!