AddShoppersRetargetingGraphic650A new tool enabling advertisers to easily take advantage of Facebook’s retargeting capabilities comes courtesy of AddShoppers.

AddShoppers said its Facebook Retargeting tool enables users to target on all major ad exchanges, including Google, AppNexus, BrightRoll, and Microsoft.

The company added that no coding is required on the part of advertisers, and Facebook Retargeting automatically increases bids for Facebook users who show higher engagement or intent via their social actions.

Budgets can be updated at any time, and AddShoppers’ Facebook Retargeting tool works in all countries.