Many Facebook users bristled at the idea of news feed ads coming from pages of which they weren’t fans. However, Facebook has pressed on with testing options to enhance revenue. The site recently launched a new way to place more ads on the site: sponsored search results. This was tested earlier this year, but it is now a full-fledged feature.
Now companies can buy sponsored search results, similar to sponsored stories. Here’s what it looks like, if you haven’t seen it yet:
A Facebook spokesperson released this statement about sponsored results:
We have launched a feature that surfaces sponsored results along with the organic results when people are looking for things on Facebook. We try to show people applications and pages they’ll be most interested in.
A tipster emailed to AllFacebook the announcement that the social network sent out to various advertisers. The company pitched the service to advertisers, noting that many people use Facebook search to find the people, apps, games, pages, and groups they love. Sponsored results would help users become familiar with more things they may enjoy, but aren’t yet connected to. Through sponsored results, the email said, advertisers can target users and have their results placed near related apps, pages, and places.
The Facebook spokesperson noted that at any time, users can click on the X near the sponsored result to hide it and tell the site why they don’t like it. The spokesperson told AllFacebook that the site will try to ensure that sponsored results are relevant to the user:
When people are looking for things on Facebook, they may get a mixture of both sponsored and organic results. We’ll do our best to show people results that are relevant and well-targeted.
Readers: How do you feel about sponsored results?