Advocacy Group To Facebook: Don’t Track Kids

As Facebook considers letting kids younger than 13 create accounts, the Center for Digital Democracy sent a letter to Co-Founder and CEO Mark Zuckerberg, pleading for the social network to not collect youngsters’ personal information if they are allowed to join.

The letter, co-signed by several similar watchdog and privacy protection groups, cites a Wall Street Journal article that discusses Facebook developing parent-friendly options for allowing pre-teens onto the website. The letter pleads with Zuckerberg, saying that if Facebook does decide to open the site up to those under 13, that it come with proper controls so kids aren’t taken advantage of.

Namely, the Center for Digital Democracy wants to make sure that kids on Facebook aren’t subject to the same kind of data collection and targeted ad techniques that current users are subjected to:

We urge Facebook to forgo collecting or using preteens’ information to show them ads, expose them to social media marketing practices, or analyze and track their activity using social analytics for commercial purposes. This includes information shared on the Facebook site and throughout its platform, including its mobile service. Safeguards also need to be put in place to address information that Facebook collects with the user is logged in, off-site, and lands on a page with a Facebook button on it. Children and their network of friends should not be subject to behavioral or personalized marketing efforts.

The full text of the letter is available here, as a PDF.

Zuckerberg last year said that kids under 13 should be able to use Facebook safely and in compliance with the law.

Readers: If you have children under 13, would you let them get a Facebook page? Why or why not?

Image courtesy of Shutterstock.

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