Aéropostale Hopes Facebook Store Takes Off

With shopping on Facebook continuing to grow, casual apparel and accessories retailer Aéropostale is setting up shop on the social network.

The retailer tapped shopping and social media technology from Usablenet to bring commerce capabilities to Aerospitale’s Facebook page, which boasts nearly five million likes.

Users of the social network can like and share product suggestions and purchases with their friends, as well as save, share, and comment on items. The entire Aéropostale inventory is available via the retailer’s Facebook page.

Other retailers using Usablenet’s technology include Walgreens, Tesco, American Eagle, Kenneth Cole, Victoria’s Secret, Juicy Couture, and Macy’s.

Aéropostale Senior Vice President of Marketing and E-Commerce Scott Birnbaum said in a press release:

Aéropostale has 5 million Facebook fans that are engaged and connected to our brand. The next logical step is to give them the opportunity to shop while in this environment.

And Usablenet Chief Executive Officer Nick Taylor added:

For brands to succeed in this new and rapidly evolving multichannel shopping environment, they must engage customers wherever they are. With the launch of its fully integrated Facebook store, as well as native applications for the top mobile operating systems, Aéropostale is demonstrating its strong commitment to delivering the best digital shopping experience for all consumers.

Readers: Have you shopped for apparel on Facebook, and what have your experiences been like?

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!