National Hockey League Fans are younger, more affluent, and more tech savvy than those of the other major sports leagues, but the NHL’s Facebook page didn’t reflect those stunning demographics until Perry Cooper took charge.

The NHL’s senior vice president of digital media told the audience at our AF Expo conference how he transformed the league’s Facebook page into a medium for activating hockey fans.

He added a calendar of events to the page, then added teasers to editorial content on NHL.com, including both text and video content, along with the development of localized communities based on different team affinities.

These efforts helped the NHL grow its Facebook fans by more than 250 percent, to surpass 2.2 million in number. More detailed metrics regarding the league’s social media successes appear in the set of infographics below (note that UV stands for unique visitors).
Readers, which teams do you follow via social media?