There has been much discussion within the Facebook marketing world about what to post to Facebook pages and when. New features recently released by AgoraPulse, which provides cost-effective Facebook solutions to businesses, allow page administrators to see what types of posts are most popular, when they’re most popular, and what kinds of posts users are hiding or marking as spam.
Now when AgoraPulse users log into their accounts, they are introduced to the basics: When is the best day to post, when is the best time to post, and what kinds of posts gain the most engagement. The dashboard also shows what posts had the best and worst reach, as well as the best click rate and the worst percentage of feedback. Ernoult said that currently, roughly 6,000 pages — including McDonald’s and PlayStation — use AgoraPulse’s technology.
But admins can go deeper. AgoraPulse breaks down each post in terms of engaged users, storytellers, clicks, comments, likes, and shares. It’s quite a colorful display, with varying shades of green (good) and red (bad) to show what kinds of posts users are really sharing and talking about.
The program also shows how many people hid each post or caused people to hide all of a page’s posts. Admins can see which posts were marked as spam, too. Statistics also show engagement by day and post type, such as photo or video. This way, businesses can get a better idea of what their fans want to see and when.
Ernoult explained how having such a wide array of statistics can really help businesses:
When you look on Facebook, you just have the raw number of people who gave any type of negative feedback. But having 100 people giving negative feedback does not make any sense until you know what percentage of the fans reached this represents … On some of our pages, this has been a revelation — content we thought was good was actually not when you got these pro rata numbers.
Readers: If you run a Facebook page, how do you track engagement?
Images courtesy of AgoraPulse.