What do Solo Cup, Kellogg’s, 3M, and Ecover have in common? They are the latest of the more than 100 companies to use online storefronts that incorporate Facebook from Alice.com, an online marketplace for household essentials and e-commerce platform.
The storefronts from Alice.com offer interaction with consumers via Facebook and the sites themselves, as well as rewarding shoppers with perks including free shipping, automatic coupons, and reordering tools. Customers can also shop via a free iPhone app.
Alice.com-powered storefronts will now feature: paper and plastic cups, plates, and bowls from Solo Cup; Kellogg’s breakfast foods such as Raisin Bran, Smart Start, Apple Jacks, Nutri-Grain bars, FiberPlus Bars, and Pop Tarts; Scotch-Brite cleaners, sponges, pads, and floor care supplies from 3M; and green cleaners including auto dish tablets, fabric softener, toilet cleaner, and hand soap from Ecover.
Alice.com president Mark McGuire said:
We’re thrilled to have reached this milestone where our platform is now helping some of the biggest, best-known brands, along with some up-and-coming (consumer packaged goods manufacturers), to engage directly with their customers in a streamlined yet powerful way. Establishing a direct relationship with each customer is a big strategic priority right now for CPG brands, and our platform truly empowers them to build loyalty like never before, while also equipping them with the measurement, analytics, and reporting tools necessary for success.
Readers: Have you shopped for household goods such as those offered by Alice.com-powered storefronts via Facebook?