AllFacebook Stats Test-Drives 10 Auto Brands’ Facebook Pages

Our friends at AllFacebook Stats chose 10 automotive brands and analyzed their Facebook pages to see how they engaged with fans.

The 10 pages chosen by AllFacebook Stats, by number of likes, were:

  1. BMW, 10.58 million
  2. Ferrari, 8.88 million
  3. Mercedes-Benz, 7.8 million
  4. Audi USA, 5.48 million
  5. Porsche, 4.31 million
  6. Ford Mustang, 4.22 million
  7. Lamborghini, 3.66 million
  8. Mini, 3.07 million
  9. Chevy Camaro, 2.93 million
  10. Jeep, 2.73 million

When AllFacebook Stats looked at the type of content these 10 auto brands prefer to post on their Facebook pages, here’s what it found:

In this chart, you can clearly see the content-type preferences of the brands. While photos are the leading source for Audi USA, Porsche and Mercedes-Benz have the highest amount of video content. Ferrari prefers the posting of links, and Chevy Camaro likes to use status updates to talk with the fans.

AllFacebook Stats also compiled the following chart of key metrics from Jan. 1 through July 16.

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