AllFacebook Stats Test-Drives 10 Auto Brands’ Facebook Pages

Our friends at AllFacebook Stats chose 10 automotive brands and analyzed their Facebook pages to see how they engaged with fans.

The 10 pages chosen by AllFacebook Stats, by number of likes, were:

  1. BMW, 10.58 million
  2. Ferrari, 8.88 million
  3. Mercedes-Benz, 7.8 million
  4. Audi USA, 5.48 million
  5. Porsche, 4.31 million
  6. Ford Mustang, 4.22 million
  7. Lamborghini, 3.66 million
  8. Mini, 3.07 million
  9. Chevy Camaro, 2.93 million
  10. Jeep, 2.73 million

When AllFacebook Stats looked at the type of content these 10 auto brands prefer to post on their Facebook pages, here’s what it found:

In this chart, you can clearly see the content-type preferences of the brands. While photos are the leading source for Audi USA, Porsche and Mercedes-Benz have the highest amount of video content. Ferrari prefers the posting of links, and Chevy Camaro likes to use status updates to talk with the fans.

AllFacebook Stats also compiled the following chart of key metrics from Jan. 1 through July 16.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!