The holy grail for a brand on Facebook is the advocate. But how does a brand turn an everyday Facebook fan into someone who is willing to share and speak positively about the company? Ambassador, a social referral platform, laid out a timeline illustrating how a user becomes a brand advocate.

Ambassador also pointed out some interesting statistics in this infographic:

• Users over 18 spend 7.3 hours per month on Facebook’s mobile site.
• 77 percent of business-to-consumer marketers say they’ve acquired a new customer through their Facebook page.
• Each brand advocate has an average of 200 to 450 people in their social networks.

Learn more in this full infographic, courtesy of Ambassador:

Readers: Do you consider yourself a brand advocate on Facebook?