App Enables Event Promotion, Registration Via Facebook

Marketers who are interested in promoting and getting attendees to register for events but find the Facebook event functionality to be limited may want to consider Constant Contact.

The engagement marketing company launched an app that allows event hosts to create customized tabs on their Facebook pages, which direct users to their own event-promotion and registration pages.

The benefit to event hosts: The app — developed by Appbistro using the AppConnect platform from Constant Contact — allows them to integrate the functionality of their own applications and services with the reach of the social network.

All registrations sync with Constant Contact accounts, automatically adding registrants to guest lists and sending confirmation emails.

The benefit to attendees: They can access information and register for events without leaving Facebook.

The app is available free of charge for 60 days, after which users pay flat monthly rates ranging from $20 for one event per month to $151 for 41 or more, with no limit on registrants.

Discounts are available for event managers who prepay, with further discounts for nonprofit organizations.

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