Facebook-Apple Integration: Now What?

Now that the details are out about Facebook’s integration into Apple’s iOS 6 and OSX Mountain Lion operating systems for mobile devices and Macintosh desktops, respectively, the reactions are pouring in, from concerns about oversharing, to Apple finally having a social solution besides its ill-fated Ping, and even a tweak to the name of a new application.

Starting with the last item on the list, Engadget reported that Facebook released an update for its brand-new Camera iPhone app, adding a bullet point to the end of its name (Camera•), while also improving uploading success and the app’s performance when location services are turned off.

Meanwhile, CNET added a touch of humor to its post about post-integration oversharing concerns, rewriting Apple’s original description, which was:

Now it’s easier than ever to interact with the world’s largest social network. And there’s no need to leave your app to do it. Share a photo to Facebook right from Camera or Photos. Post your location right from Maps. Brag about a high score right from Game Center. If you have your hands full, just ask Siri to post for you. You need to sign in to Facebook only once, and you’ll be off and sharing. Never miss another birthday or get-together, since Facebook events are integrated into Calendar. And your Facebook friends’ profile information is integrated into Contacts, so when they update an email address or phone number, you automatically stay up to date. Now that’s something to post about.

CNET’s take was:

It’s easier than ever to interact with Facebook. There’s no need to leave your app to do it, and Mark Zuckerberg is so happy because he needs to drive usage to fend off those grumpy Wall Street analysts. We’re going to make it so easy to share via Facebook that you’ll inevitably share a photo you’ll regret, brag about a high score you hit while you were supposed to be working, and weigh down your contacts with pseudo friends. And better yet, this marriage of iOS 6 and Facebook will allow you to activate Siri so she can post a conversation you wouldn’t want your spouse to hear. Your status will be, “it’s complicated,” in no time.

And CNET concluded:

Add it up and iOS and Facebook will be an integration that’s going to be a bit too frictionless for a lot of us. Here’s the new world order: Unless you manage Facebook closely, you’ll wind up sharing more than you want. Aside from the obvious battery life issues, the integration may encourage people to stay logged out of Facebook. The reality is that most of us will forget we’re logged into Facebook and burden ourselves and our friends with oversharing.

ReadWriteWeb looked at the integration as a win for Apple, pointing out:

When the words “social” and “Apple” wind up in the same sentence, it’s usually followed by some form of ridicule for Ping, the company’s most serious social networking effort to date.

ReadWriteWeb went on to say that Facebook integration will help boost exposure for many popular iOS apps, including via the ability to like apps on iTunes, giving Apple more ways to gauge the success of apps’ beyond its own analytics.

Readers: What positives and negatives did you ponder after hearing that Facebook’s integration with Apple was official?

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!