Mobile application tracking and analytics platform AppsFlyer, a Facebook Mobile Measurement Partner, announced full support for the new calls to action Facebook introduced earlier this week for its mobile app install ads.
AppsFlyer said users of its NativeTrack mobile app measurement platform can now:
- Measure and optimize mobile customer acquisition across multiple sources, including social, ad networks, search, discovery platforms, and organic.
- Track in-app conversions and engagement metrics such as return on investment and lifetime value across all channels.
- Launch retargeting campaigns across multiple networks.
- Manage performance-based cost-per-action or pay-per-engagement campaigns across multiple media sources.
The new calls to action, which will be rolled out over the next week are:
- Open link.
- Use app.
- Shop now.
- Play game.
- Book now.
- Listen now.
- Watch video.
AppsFlyer Co-Founder and CEO Oren Kaniel said:
Increasingly, we see mobile app developers, publishers, and brands spending more on mobile user acquisition. With AppsFlyer NativeTrack and the new Facebook engagement Ads, advertisers have the transparency and the data they need to run smarter and more profitable app marketing campaigns.