STUDY: U.K. Tops In Terms Of Smartphone Use Of Social Networks, Facebook

Smartphone users in the U.K. spend the most time accessing social networks on their devices, and, by extension, they also spend the most time on Facebook, according to a study of January 2013 usage by Arbitron Mobile Oy.

The Arbitron study found that 86 percent of smartphone users in the U.K. accessed social networks via their devices in January, accounting for an average of 656.4 minutes during the month.

Indonesia was tops in terms of percentage of users accessing social networks via smartphones, at 88.6 percent.

Narrowing it down to Facebook, 79 percent of U.K. smartphone users accessed the social network during January, spending an average of 560.5 minutes on it.

Related Stories
Mediabistro Course

Facebook Marketing

Facebook MarketingStarting Janaury 13, work with the group marketing manager of social media at Microsoft/BingAds to build a fan base and grow your business on Facebook! In this course, Geoffrey Colon will teach you how to set up and enhance your company page, understand best practices and measuring your success, execute a monthly content strategy, and incorporate Facebook into your overall marketing efforts. Register now!