Arby’s Uses Facebook Offers, Timeline For $0.64 Sandwich Anniversary Campaign

Where’s the (roast) beef? It’s at Arby’s, and Facebook users who like the fast-food chain’s page can travel back in time and enjoy a Classic Roast Beef sandwich for just $0.64.

Arby’s is running the promotion to commemorate its 48th anniversary, using Facebook’s offers feature to make coupons available that its Facebook fans can redeem Monday for a Classic Roast Beef sandwich at the $0.64 price, representing 1964.

The Arby’s promotion takes advantage of Facebook’s timeline for pages, as users must scroll back to 1964 on the Arby’s timeline in order to access the coupon.

Readers: Would you like to see more businesses make similar offers via Facebook?

Related Stories
Mediabistro Course

Social Media 201

Social Media 201Starting October 13, Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!