Attention, Arcade Fire fans: Creative posts about the band on Facebook and other social networks could result in tickets to an outdoor show in Los Angeles Oct. 29, at an unannounced location, on the day the band’s fourth album, Reflektor, is set to be released.
MTV Iggy and Intel, which teamed up on social media-driven concert series The Music Experiment 2.0, announced that beginning Tuesday, Arcade Fire fans can post on Facebook, Pinterest, Instagram, Vine, Shazam, and Twitter.
Select fans with the most creative submissions will win tickets to the show, and five lucky fans will start in their own music video, produced by MTV Iggy.
The Music Experiment 2.0 allows fans to live-stream performances or watch them on-demand, during which they can choose from different camera angles to zoom in on their favorite band members, or pull back for wider shots. The shows are available in full HD via Intel’s WiDi technology.
MTV World General Manager and Senior Vice President Nusrat Durrani said in the announcement about the Arcade Fire show:
Nothing is more exciting than a band at the absolute height of its creative powers stretching into new sonic directions, and The Music Experiment is thrilled to host Arcade Fire as it drops the biggest rock record of the year. Arcade Fire is that rare, massive band that manages to connect individually and intimately with its fans. We created The Music Experiment with Intel to empower just that kind of passionate connection among true music lovers.
Intel U.S. Media Director David Veneski added:
With the Music Experiment series, we’re going after the progressive millennial audience, a demographic that is early to adopt new technologies. It’s a program that shows the value of technology to this key audience through something fun and social, which is important to extending our brand message and extending the experience above and beyond the small number of people who actually get to participate.
Readers: What artists would you like to see featured on The Music Experiment 2.0?