Last week, AT&T lowered the price of the HTC First, the first phone to come pre-loaded with Facebook Home, to $0.99 for customers who committed to two-year agreements. Now, BGR is reporting that the device’s poor sales have led AT&T to discontinue the HTC First altogether.

An AT&T source told BGR that the HTC First will be discontinued soon, and that any unsold inventory will be returned to HTC.

The source told BGR that AT&T had only sold fewer than 15,000 phones as of last week, prior to slashing the price of the HTC First.

Part of the problem, according to the AT&T source who spoke with BGR, is that AT&T sales representatives are not pushing the HTC First or Facebook Home, as they are not fans of either.

BGR said HTC would not comment, and AT&T would only say:

As mentioned previously, we do pricing promotions all the time and have made no decisions on future plans.

Readers: Are you surprised that the HTC First was a flop?