Earlier this week, Facebook announced a big change to its promotion guidelines. Businesses and brands can now host contests and promotions right from their Timelines, with no third-party applications required. (Of course, there are some limitations, and apps are still useful, especially for gathering and organizing data that are useful for marketing, and for helping to maintain consistent branding.) The change is especially exciting for small business owners who want to run basic Timeline contests.
When marketers first flocked to Facebook, they were desperate for any metric that showed successful interactions with audiences on the social platform. That began an arms race of status updates and photos to bring in as many likes — that ubiquitous thumbs-up of approval — as possible. It’s now abundantly clear that Facebook is here to stay as an advertising channel, and the social network has responded to its increased stature in the advertising world with new products and developments that help marketers demonstrate return on their investment.
There are many reasons for the immense popularity of Facebook, and one of these is the use of various applications. Most Facebook users have tried at least one app, and many have regularly used them. If you are thinking about Facebook app development to help promote your website or company, it is important to entrust the task to a reliable and experienced developer. The goal is to develop a good and interesting app that will hopefully be very popular. Below are some tips.
Instagram is making it easier than ever to travel the world. While some people blame Instagram for creating a movement of cliché photography, even the most vehement Instagram hater would admit that Instagram’s 100 million users make it an extremely versatile tool.
In the most remote corners of the earth, smartphone users are uploading pictures of glaciers, deserts and mountain ranges — the likes of which your average Instagram user would never otherwise see.
According to a recent survey among 9,000 Facebook brand pages, 7 percent of all posts published are considered spammy by the users. It is Komfo – a social media marketing suite provider – who has conducted the research and it further shows that the spammy posts lead to a significant decrease of the reach of the pages.
In June, Facebook announced that status updates could include “clickable” hashtags. Users have been sticking hashtags on Facebook posts for years, but since they weren’t clickable, they were sort of insider jokes for their friends and fans. But they’ve been a popular way for users to track conversations and topics on Twitter, Instagram, and Google Plus, and, since social networks often steal popular features from competitors, it wasn’t a big surprise to see hashtags make their way to Facebook.
These days, news gets out at an alarming speed. We no longer have to wait for the evening news or the morning paper to find out what’s happening in the world around us. Within seconds of an event unfolding, we not only know what’s happening, but we’ve seen a flood of comments and opinions surrounding the event.
Facebook has quietly removed the 20 percent text rule for page cover photos. In case you weren’t aware, since March, Facebook had a guideline stipulating that cover photos on Facebook could not include more than 20 percent text. This rule caused both confusion and frustration among business page owners. It was often hard to judge whether or not a cover image was in compliance. And some brands seemed to get away with breaking the rules, while others didn’t.
It’s finally happened: Hot on the heels of Google Plus’ recent addition of hashtags to its user interface, and long after its assimilation into the millennials’ social vernacular, the #hashtag has come to Facebook.