I work with NARR8, a free-to-use application and digital publisher of interactive eBooks. Last month, NARR8 launched its extensive catalog of motion comics, graphic novels, and educational periodicals on Facebook’s App Center — a huge milestone for us, since this made NARR8 the first motion comics application to launch on the world’s No. 1 social network. Today, I’d like to talk about what led us to this success, our first month’s progress on Facebook, and the support that the social network has offered us during the transition from mobile to social.
Facebook page insights is not as scary as it looks. This powerful social analytics tool is available to anyone with a Facebook page, and, when used correctly, it can hyper-optimize your marketing efforts. Getting to know exactly who your fans are and why they like the things they do will instantly help you decide what content is worth sharing. Even if you’re new to Insights, you can start putting your efforts into the methods that work best, and stop wasting your time on fruitless campaigns.
Facebook is more than a social networking site; it’s a business with many complex features working together. Once a small website (for only Harvard University students), Facebook has long since shed its small-town ways for bigger, flashier effects in the horizon. Facebook now combines the best of social networking tools and online marketing tactics to create a single platform that is attractive to both users and businesses, and it is only getting started.
Facebook is at it again: Have you heard about the updates that affect business pages? If you manage a business page, you’ll want to know about them. Let’s jump right in.
The Internet offers a ton of distractions for you when you’re trying to work, but Facebook might be the site you find yourself surprised to be on the most. There’s something addicting about being completely up-to-date on everything your friends are doing, but sometimes it can really hurt your productivity. Good thing there are a number of ways to change your settings in order to keep Facebook from distracting you too much. Cut down on notifications, chat windows, and spammy inbox messages so you can get back to work.
Superfans are the most important people in Facebook brand communities, but getting them to engage is only one-half of the battle. They are by nature a small, crucial minority of a much larger fan ecosystem. A successful influencer-activation strategy must take into account how to shape a great experience for the many different types of fans.
Last week, when Facebook announced that page administrators can now create promotions without needing to use third-party applications, it stirred up a lot of conversation around our office. And it prompted our development team to get to work on a new feature to help our users collect and use the valuable data that comes from Timeline contests.
Graph Search is a way to explore Facebook’s wide array of information about people. Considering the huge amount of information Facebook has about people — what they’re interested in, books they read, restaurants they like, etc. — it’s surprising that the company has taken this long to create a social graph-enabled search engine. Better late than never!
How you socialize online, who with, and how often can make or break your loan application: True or false? It is true, surprisingly. And it is likely to become more so.
Earlier this week, Facebook announced a big change to its promotion guidelines. Businesses and brands can now host contests and promotions right from their Timelines, with no third-party applications required. (Of course, there are some limitations, and apps are still useful, especially for gathering and organizing data that are useful for marketing, and for helping to maintain consistent branding.) The change is especially exciting for small business owners who want to run basic Timeline contests.