David Cohen

David Cohen, editor of AllFacebook, has been with the blog since September 2011. Prior to that, he worked on other WebMediaBrands blogs (SocialTimes, WebNewser), and as a Web editor for several other sites (Multichannel News, Broadcasting & Cable, Sports Video Group).

NEWS FEED: Facebook Places More Emphasis on Why Users Reject Ads

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Facebook has repeatedly stressed its mission to provide the most relevant ads on News Feed, and the social network Thursday announced two more steps it is taking toward doing so: When users indicate that they don’t want to see specific ads, Facebook will take into account the reasons why those users rejected those ads when decided whether or not to serve them to other users. And more weight will be given to feedback from users who rarely or infrequently reject ads, compared with input from serial ad rejecters.

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