Dennis Yu

How Political Social Media Director Neenz Faleafine Used Facebook To Win Votes

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I recently caught up with Neenz Faleafine, who has worked on a variety of political campaigns as a social media director and consultant. There’s so much talk about what social media can do for brands, but it’s just as effective in the political arena. Reputation management is even more critical there, so these lessons will definitely extrapolate to your business social marketing.

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Breaking Into Facebook With Break Media — An Interview With Chris Strickland

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On the Internet, funny and interesting videos reign supreme as the leading form of entertainment. You’ve most likely been exposed to them at some point: There are videos of pranks being played, and people and animals doing crazy stuff. There are countless videos of parodies, events, and the sometimes-confusing memes. While YouTube holds the title as the most popular video-sharing site, Break.com is one of the forerunning portals for entertaining media, with an audience of 455,000 people on Facebook, and nearly 45,000 people talking about it.

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Why Pay-Per-Click Tool Vendors Are Struggling On Facebook

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Three years ago, you could drastically reduce your cost per click by just running a ton of ads. The mainstream pay-per-click vendors, experienced with Google, applied their same techniques to Facebook — multiplying tons of ad combos by headlines, images, and body copy. While that technique was positioned as smart optimization, it was really spamming the system with thousands and thousands of terrible ads. If a general message against a particular audience wasn’t effective, making 10,000 variants of the same thing wouldn’t matter.

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The 10 Biggest Fibs By Facebook Tool Providers

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Software is the new snake oil. At the click of a button, you have 1 million fans, incredible engagement, sales coming out of your ears, and your car parked for you. Only that last one is true, by the way. Just because there are more than 1 billion users on Facebook, doesn’t mean your Facebook page has Field of Dreams on all of them. So let’s look at the most common fibs things by tool providers in our space. Nod knowingly or comment below if you recognize them.

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Adobe Marketing Cloud Launches New User Interface For Better Facebook Management

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We got a sneak peek at the Adobe Marketing Cloud user interface that is launching Wednesday. In short, it’s a Pinterest-like feed sourced from what others in users’ organizations are sharing. Adobe Marketing Cloud integrated content creation and community management into its dashboards, allowing users to post to Facebook, moderate through queues, and examine the performance of their posts.

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