Facebook likes show that your company is popular, but popularity doesn’t always translate to return on investment. Much of the data that marketers use can be classified as vanity metrics. Vanity metrics only scratch the surface of your website’s success. For better data, try tracking actionable metrics.
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
With 33 percent of female and 52 percent of male Facebook profiles completely visible to the public, most people remain unaware of the full extent of privacy settings available, let alone how to find and use them.
The most successful company timelines are the ones that maximize milestones, larger images, highlighting and pinning, along with the new about section.
Many Facebook timelines still have somewhat outdated tabs, resulting in unattractive thumbnail icons in the applications area. Here are six easy steps to fix that, taking advantage of a simple but important branding opportunity.
Facebook page insights will be updated to more accurately measure the virality of your content beyond friends of fans.
Now that timeline is live on all brand pages, what should Facebook marketers do? Focus on two things: People and content.
One of the first things you see when you preview timeline is a prompt to add a cover image. Here’s a rundown on the offerings in this burgeoning space.
For almost a month, page administrators have been able to communicate with fans privately by enabling direct messaging in timeline. However, 21 of the 100 largest brand pages have yet to allow this.