We continue to hear from companies that have either just joined Facebook’s newly merged preferred marketing developer program or expanded their certifications within it. Majestic Media just joined Facebook’s marketing program, and told us about what the Toronto-based company has to offer and its approach to Facebook’s marketing program.
The biggest professional networking application on Facebook, BranchOut, has more than doubled its Facebook userbase over just two months, now surpassing 25 million users. At least three new people sign up every second, on average — now that’s branching out.
Offerpop’s Chief Marketing Officer Mark Cooper told us about the company’s participation in Facebook’s preferred marketing developer program.
The creators of Timeline Remove have come out with a new variation on the browser plugin called Restyle Timeline, roughly one week after accusing a competitor of copying the removal tool. This newest browser plugin doesn’t replace that first product, Timeline Remove, but rather offers another approach for those disgruntled with the Facebook layout: restyling, not removing.
Apparently, more people are saying that Facebook wants to schedule its initial public offer on May 17, although no one is going on the record about it. That date depends on the Securities and Exchange Commission approving the necessary paperwork, including filings related to the acquisition of Instagram.
Facebook has officially merged its preferred developer consultant and marketing application programming interface Developer programs into one big program, with a single name and 232 member companies.
Spotify held a press conference today to announce a global partnership with Coca-Cola, putting the music player on the beverage brand’s page on Facebook, which has 41.3 million fans.
Parents and their kids play a cat-and-mouse game on Facebook: The former tries to keep tab on the latter, which responds by running faster, prompting the former to do the same. Kids know that their parents are watching and think that ignoring their folks’ friend requests takes care of the problem. Parents realize that they’re being ignored and get desperate. Desperation leads to the kinds of behavior unearthed in a survey by security software maker AVG.
Facebook has announced that its advertising metrics will include new data points labeled actions, measuring how campaigns fulfilled specific marketing objectives.
Advertisements on Facebook yield more paying customers when the promotion links to a page on the social network instead of an external website.