It’s no secret that Facebook Co-Founder and CEO Mark Zuckerberg was no fan of the 2010 film depicting the first few years of the company, The Social Network. But the leaked emails of Sony executives show that Zuckerberg may have gone as far as to try to have the movie stopped.
Justin Laffertyjustin@allfacebook.com Twitter: @JLaffertyAF
How effective is Facebook’s Audience Network? A new study by Fiksu looked at the Audience Network performance of eight of its clients, finding that Audience Network ads outperformed News Feed and display in key areas such as average revenue per user and conversion rate.
People-based marketing: Prepare to hear that term a lot more as Facebook develops ad-targeting and measurement platforms like Atlas, LiveRail and the Facebook Audience Network. Facebook has shifted its focus from providing advertising at scale to providing an ad solution where companies can target the right consumers.
Facebook appears to making it easier for pages to utilize a call to action. As discovered by Memorado and AllFacebook reader Matteo Gamba, some pages have the option to add a call to action when they upload a video.
People all over Facebook are soaking themselves with ice water to bring awareness to ALS — including Facebook CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg. But how widespread has this been? Facebook released statistics Friday, showing that 15 million people across the social network have posted about, commented or liked a post related to the ALS Ice Bucket Challenge. People have also posted more than 1.2 million videos.
Facebook, as you’ve probably seen, has been a boon to viral sharing site Upworthy. But has the Facebook News Feed algorithm now shifted against it? What happens next you have to see to believe. WhoIsHostingThis.com compiled an interesting infographic illustrating the history of the Facebook/Upworthy relationship.
Wondering which summer movies to watch? Socialtyze, a Facebook Preferred Marketing Developer, teamed up with movie review site Rotten Tomatoes to help out. Through this online app, users can compete against Facebook friends in guessing which movies critics rated as fresh or rotten.
You’ve probably seen videos making the round on your News Feed, with people getting doused with a bucket of ice water to raise awareness for Amyotrophic lateral sclerosis (ALS). Recently, Facebook Co-Founder and Chief Executive Officer Mark Zuckerberg responded to a challenge by New Jersey Gov. Chris Christie, and took the plunge.
Facebook continues to make strides in becoming the “cross-platform platform,” as today the company announced a way to track performance of advertising across devices. This will enable advertisers to see how people are balancing desktop, mobile and tablet before they make a conversion.