Big movies love to market through Facebook, and Facebook page statistics give an accurate view of what’s going on at the box office. CitizenNet recently released a comprehensive study, finding that Facebook behavior is correlated to box-office returns, but at a cost: More than 75 percent of all impressions of non-franchise film content on Facebook are sponsored.
Justin Laffertyjustin@allfacebook.com Twitter: @JLaffertyAF
Facebook Co-Founder and CEO Mark Zuckerberg responded Friday to claims that the site had granted the U.S. government access to its servers. He called the reports “outrageous,” and noted that if Facebook were to ever receive such a request, the company would fight it.
Facebook announced Thursday that it is making the process of creating ads simpler and based more on objectives. The company feels that this will improve the experience not only for advertisers, but for users, as well. Users will see a more standard set of ads, and the controls given to advertisers will make it so that users see more relevant ads. Facebook detailed the company’s plans for advertising to groups of reporters in Menlo Park, Calif., and New York.
The ability to edit posts has been something Facebook users have desired for quite some time. It appears that day might come soon. Facebook confirmed to AllFacebook that the site is testing the ability to allow users to edit posts they’ve made. Users can already edit comments, but this would be the first step toward being able to edit posts.
In March, Facebook made a change to the admin panel for page owners, replacing the notifications space with a list of posts and reach data, as well as a button where page administrators can pay to promote posts. This was a very unwelcome change among marketers and page owners. However, many page owners noticed late Wednesday that the section in question has changed so that users can toggle between post metrics and notifications.
Facebook recently began asking desktop users to add their phone numbers to verify their accounts and make them more secure. Now it seems that the social network is doing the same on mobile. Some Facebook mobile users have seen prompts in their mobile applications to input their phone numbers, “to help secure your account and more.”
Brands on Facebook have found success without paying hundreds of thousands of dollars to do so. By promoting fan-created content, paying attention to engagement, and figuring out what their audiences want, Facebook pages can become more popular. Dennis Yu, founder of BlitzMetrics, and Lisa Buyer, CEO of The Buyer Group, spoke at the AllFacebook Marketing Conference in San Francisco Wednesday about ways that pages have gone beyond the goal of fan acquisition to truly excel within the social network.
Not all Facebook fans are equal. Some absolutely love your page and want to sing your products’ praises all over the place. Some just want to stay informed. ReachLocal recently put together an infographic showing the seven different types of fans that a Facebook page (or any other other social media account) can have.
Facebook’s messaging system isn’t optimal for transferring large files. Pipe looks to solve that problem. Pipe, an application that is set to launch Wednesday, allows Facebook users to easily send files of up to 1 gigabit to each other. If the person receiving the file isn’t on Facebook, users can still send 100-megabit files to be received once their Facebook friend logs on.
Facebook Monday released its latest gaming statistics, showing that 250 million people are playing games on the social network each month. The first quarter of the year also represented the most successful three-month period in terms of revenue and people playing games to date.