Facebook announced Thursday that it is making the process of creating ads simpler and based more on objectives. The company feels that this will improve the experience not only for advertisers, but for users, as well. Users will see a more standard set of ads, and the controls given to advertisers will make it so that users see more relevant ads. Facebook detailed the company’s plans for advertising to groups of reporters in Menlo Park, Calif., and New York.
Justin Laffertyjustin@allfacebook.com Twitter: @JLaffertyAF
The ability to edit posts has been something Facebook users have desired for quite some time. It appears that day might come soon. Facebook confirmed to AllFacebook that the site is testing the ability to allow users to edit posts they’ve made. Users can already edit comments, but this would be the first step toward being able to edit posts.
In March, Facebook made a change to the admin panel for page owners, replacing the notifications space with a list of posts and reach data, as well as a button where page administrators can pay to promote posts. This was a very unwelcome change among marketers and page owners. However, many page owners noticed late Wednesday that the section in question has changed so that users can toggle between post metrics and notifications.
Facebook recently began asking desktop users to add their phone numbers to verify their accounts and make them more secure. Now it seems that the social network is doing the same on mobile. Some Facebook mobile users have seen prompts in their mobile applications to input their phone numbers, “to help secure your account and more.”
Brands on Facebook have found success without paying hundreds of thousands of dollars to do so. By promoting fan-created content, paying attention to engagement, and figuring out what their audiences want, Facebook pages can become more popular. Dennis Yu, founder of BlitzMetrics, and Lisa Buyer, CEO of The Buyer Group, spoke at the AllFacebook Marketing Conference in San Francisco Wednesday about ways that pages have gone beyond the goal of fan acquisition to truly excel within the social network.
Not all Facebook fans are equal. Some absolutely love your page and want to sing your products’ praises all over the place. Some just want to stay informed. ReachLocal recently put together an infographic showing the seven different types of fans that a Facebook page (or any other other social media account) can have.
Facebook’s messaging system isn’t optimal for transferring large files. Pipe looks to solve that problem. Pipe, an application that is set to launch Wednesday, allows Facebook users to easily send files of up to 1 gigabit to each other. If the person receiving the file isn’t on Facebook, users can still send 100-megabit files to be received once their Facebook friend logs on.
Facebook Monday released its latest gaming statistics, showing that 250 million people are playing games on the social network each month. The first quarter of the year also represented the most successful three-month period in terms of revenue and people playing games to date.
If you tend to like exercise- and activity-based Facebook pages, are you in shape? Conversely, do all of those likes of TV shows paint the picture of someone more obese? That’s what some researchers from Harvard University, Boston Children’s Hospital, and San Diego State University wanted to figure out. They took geographic data of Facebook likes, comparing them to obesity levels, finding that areas where more people liked TV shows on Facebook also tended to be areas with higher obesity rates.
Facebook is trying to educate users more about scams that seep through its News Feed, but according to antivirus firm McAfee, there has been an increase in the first quarter in reports of Koobface, a virus that hijacks Facebook accounts.