Justin Lafferty

justin@allfacebook.com Twitter: @JLaffertyAF

Facebook Aims To Make Ads Simpler, Better For Advertisers And Users

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Facebook announced Thursday that it is making the process of creating ads simpler and based more on objectives. The company feels that this will improve the experience not only for advertisers, but for users, as well. Users will see a more standard set of ads, and the controls given to advertisers will make it so that users see more relevant ads. Facebook detailed the company’s plans for advertising to groups of reporters in Menlo Park, Calif., and New York.

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Facebook Testing A Return Of Notifications In Admin Panel

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In March, Facebook made a change to the admin panel for page owners, replacing the notifications space with a list of posts and reach data, as well as a button where page administrators can pay to promote posts. This was a very unwelcome change among marketers and page owners. However, many page owners noticed late Wednesday that the section in question has changed so that users can toggle between post metrics and notifications.

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Secrets To Finding Success On Facebook (Without Spending Big Bucks)

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Brands on Facebook have found success without paying hundreds of thousands of dollars to do so. By promoting fan-created content, paying attention to engagement, and figuring out what their audiences want, Facebook pages can become more popular. Dennis Yu, founder of BlitzMetrics, and Lisa Buyer, CEO of The Buyer Group, spoke at the AllFacebook Marketing Conference in San Francisco Wednesday about ways that pages have gone beyond the goal of fan acquisition to truly excel within the social network.

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Through Pipe, Facebook Users Can Send 1 GB Files To Each Other

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Facebook’s messaging system isn’t optimal for transferring large files. Pipe looks to solve that problem. Pipe, an application that is set to launch Wednesday, allows Facebook users to easily send files of up to 1 gigabit to each other. If the person receiving the file isn’t on Facebook, users can still send 100-megabit files to be received once their Facebook friend logs on.

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