With big-name brands like L’Oreal, Groupon, and Pepsi using Facebook for social recruiting, it’s no wonder that small businesses are gaining the confidence to do the same — but it’s not quite as simple as it looks. You know what these big companies have that you don’t? Legal teams.
Lily BradicLily Bradic is Sr Ghostwriter and Digital Strategist at Digital Media Ghost.
Social media gets the blame for a lot of things — cyber-bullying, the rise of the selfie, hashtag-shaped potato snacks (really, Birds Eye? Really?), and the popularity of Justin Bieber. When something happens that embarrasses or concerns today’s society, Facebook is often the scapegoat.
Last week, Facebook announced that its users would be able to pick genders from a custom list, instead of choosing either “male” or “female,” like they did before.