Mary C. Long

Mary C. Long is Chief Ghost at Digital Media Ghost where she ghostwrites and helps clients win online using digital strategies you’ve yet to consider. She has particular expertise in advising law firms and schools on social sabotage and how to avoid it. You’ll find her all over the web, starting here: http://about.me/MaryCLong

Understanding Your Facebook Apps: Your Privacy Depends On It

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When you’re on the move, exploring various sites — maybe for research reasons, maybe just for fun — you’re often offered the chance to log in via your Facebook account, rather than creating a whole new account with a site you may never visit again. Sounds simple enough, right? But as with most things that seem too good to be true, there are hidden dangers that may make this convenience more trouble than it’s worth, allowing applications creepy access.

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HOLIDAY SHOPPING: Facebook Is More Popular than Pinterest, But Olds Don’t Care

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With the holiday shopping season already upon us (notice how quickly Halloween decorations magically morph into Christmas décor these days?), we’re all surfing online and/or standing in line. And social media remains a major consumer resource. The good news is that Facebook is more popular than YouTube or Pinterest when it comes to holiday shopping preferences. The bad news that if you’re “old” (think baby boomer), you’re probably not using either, anyway.

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Facebook Real-Name Policy Is Still Targeting the Wrong People in Its Reporting Equation

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Despite posting an apology and claiming that it will “work on internal procedures,” the ripples caused by Facebook’s real-name policy spread wider and wider. More groups are being affected, and the hubbub has chummed the waters, ending in more accounts suspended in what has become a cultural cyber-war. And real-name policy is targeting the WRONG people in this reporting equation.

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#WakeUpSelfies to Invade Your Facebook News Feeds Like the Virtual Undead!

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Warning! Zombies are continuing to dominate our popular culture. And, beyond The Walking Dead or Ebola chatter, the apocalypse has infected Facebook, as evidenced by recent images of your friends (and strangers) in barely reanimated states attacking your News Feeds. Happy Halloween? Not quite. It’s another way you’re about to get tagged into participating in an event — and you’ll probably do so against your will, like someone suffering an infectious bite. #WakeUpSelfies are headed your way!

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Facebook’s ‘Other’ Folder Makes No Sense

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In its rush to continually evolve its product, Facebook often makes leaps forward in many areas, and sometimes that involves two steps back. But in the case of the nearly anonymous “other” folder and its complete omission from the highly touted Facebook Messenger applications, I guess the steps back sent it over a cliff — or maybe Facebook realizes how entirely useless this folder is and plans to kill it off. Wait, what “other” folder? Exactly.

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Facebook Changed … And You Won’t Believe What Happened!

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I am usually the first one to point out when Facebook goes off the rails or just does something pointless and stupid. So to be fair to the big enchilada of social media, I have to give it some props for making a move in the right direction and doing its best to get rid of link-baiting. And yes, I know you already know all about the existence of the News Feed algorithm — that isn’t what this is about. It’s a success story and reason to love what Facebook has done (unless you’re one of the sites I’m talking about in this post, that is).

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