Building up a following on Facebook is an intricate balance between posting things of interest, fostering engagement and giving your followers a reason to keep you in their News Feeds. It is a delicate house of cards — and the wrong social media wind can bring destruction. And like the Paul Simon song, “50 Ways to Leave Your Lover,” there are probably that many ways and more to drive all that traffic AWAY from your page. Let’s explore a few that you may be missing:
Mary C. LongMary C. Long is Chief Ghost at Digital Media Ghost where she ghostwrites and helps clients win online using digital strategies you’ve yet to consider. She has particular expertise in advising law firms and schools on social sabotage and how to avoid it. You’ll find her all over the web, starting here: http://about.me/MaryCLong
We all have those people in our Facebook News Feeds where we can’t help but snicker at their posts and roll our eyes every time we scroll through. We so desperately want to delete them because they are annoying, but we can’t get ourselves to do it because as much as we don’t want to admit, they are entertaining (sometimes). However, there comes a time where enough is enough, and some people, like the five kinds detailed below, should just quit Facebook. Please?
It seems as if there is no end in sight to the competition between two popular video-sharing social media platforms — and their parents. Instagram (Facebook’s adorable toddler) and Vine (Twitter’s unruly teenager) have been neck and neck with updating their platforms and adding new features constantly. You can read about Instagram’s latest and greatest, futuristically named Hyperlapse, here, but let’s see how Vine measures up.
If you have ever wanted to scroll back through your status update history on Facebook’s Timeline to delete old statuses (just in case someone ever looks), but you didn’t want to take the time to do actually sit and scroll through the years of regretted posts, there is now a solution for that, and it’s aptly named Status History.
A recent survey from multichannel loyalty and engagement platform PunchTab revealed that 75 percent of moms do NOT intend to use social media for back-to-school shopping this year. And yes, that includes Facebook. Whaaat?
For every person who has ever posted that really unfortunate picture of drawing genitalia on the sleeping drunk guy at the college kegger or posted some really awful poetry to their inamorata after a bad break-up thinking they were going to win them back … now there’s a brand new way to humiliate yourself: Voice Messaging on Facebook.
“I love every single Facebook feature and every spammy post that shows up in my News Feed,” said NO ONE EVER. No matter if you are a dilettante dabbler or a Facebook fanatic, you undoubtedly at some point or another have asked yourself, “Why does Facebook do it that way? And why can’t I change it — even a little bit?” There may be some foot-stomping involved depending on your level of frustration. Facebook always has its reasons, of course, and while it claims to want the best user experience, the reality is that the company has a bottom line to meet and advertisers to keep happy. So what is a poor Facebook user to do (besides dump Facebook, but let’s not get crazy)? Call in the Social Fixer — that’s what!
Have you ever wondered what you should or shouldn’t say online if you made it to the big leagues one day? Being a leader means you have an important image to maintain, of course! So you should know by now that once something goes live on the Internet there is no getting it back – and every attempt to delete it helps it grow and haunt you forever more.
You see a post offering a $200 Nike gift card, so you share it (as requested) because “it can’t hurt to try!” Well, it may not “hurt,” but at the least, it’s super annoying to see these pop up all the time (they’re obviously not real, come on) — and at the worst, they actually do hurt, spreading malware to your own and your equally gullible friends’ computers. It’s time to stop this madness, folks. Sit on your hands until the urge to share these things passes if you have to.
Wouldn’t it be great if you could know when someone unfriends you? Facebook apparently doesn’t want you to know when someone unfriends you, though, so it’s not easy to sort out (short of keeping a separate running list and checking it periodically for the missing). But I have two friend trackers you can try.