Mary C. Long

Mary C. Long is Chief Ghost at Digital Media Ghost where she ghostwrites and helps clients win online using digital strategies you’ve yet to consider. She has particular expertise in advising law firms and schools on social sabotage and how to avoid it. You’ll find her all over the web, starting here: http://about.me/MaryCLong

Facebook Changed … And You Won’t Believe What Happened!

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I am usually the first one to point out when Facebook goes off the rails or just does something pointless and stupid. So to be fair to the big enchilada of social media, I have to give it some props for making a move in the right direction and doing its best to get rid of link-baiting. And yes, I know you already know all about the existence of the News Feed algorithm — that isn’t what this is about. It’s a success story and reason to love what Facebook has done (unless you’re one of the sites I’m talking about in this post, that is).

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The Facebook Friend Request That Wouldn’t Leave

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Everybody’s done it: Late at night, you’re checking out your best bud from high school’s friends list. You wax a bit nostalgic, and before you know it, you’ve sent out friend invites to one-half of your graduating class. Or you’re getting your business started up and you import contacts that you’re going to try to buy your new widget. Whatever the reason, once you’ve sent out that friend request, it’s out there … FOREVER. No, you’re not understanding how horrible this is.

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When Facebook Trolls Attack: What Not to Do

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You’re moving along with your business and your social media, and you’re doing it like a boss. You post interesting and relevant items, you engage your audience — it all seems to be going your way, except for this one person who just hates you for reasons far beyond your understanding. No matter what you post, they either straight up argue or they spin your innocent commentary into something that seems unforgivable and wrong. And no matter what you do, you can’t seem to get them on your side. Welcome to the world of Facebook trolling.

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50 Ways to Lose Your Facebook Followers

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Building up a following on Facebook is an intricate balance between posting things of interest, fostering engagement and giving your followers a reason to keep you in their News Feeds. It is a delicate house of cards — and the wrong social media wind can bring destruction. And like the Paul Simon song, “50 Ways to Leave Your Lover,” there are probably that many ways and more to drive all that traffic AWAY from your page. Let’s explore a few that you may be missing:

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5 People Who Should Quit Facebook

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We all have those people in our Facebook News Feeds where we can’t help but snicker at their posts and roll our eyes every time we scroll through. We so desperately want to delete them because they are annoying, but we can’t get ourselves to do it because as much as we don’t want to admit, they are entertaining (sometimes). However, there comes a time where enough is enough, and some people, like the five kinds detailed below, should just quit Facebook. Please?

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Vine Aims for Instagram with Update Onslaught

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It seems as if there is no end in sight to the competition between two popular video-sharing social media platforms — and their parents. Instagram (Facebook’s adorable toddler) and Vine (Twitter’s unruly teenager) have been neck and neck with updating their platforms and adding new features constantly. You can read about Instagram’s latest and greatest, futuristically named Hyperlapse, here, but let’s see how Vine measures up.

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