Want more from your social marketing? Offerpop’s new platform features make it easy to build an enthusiastic fan base, take advantage of trending topics, and get actionable data so you can turn fans into customers. All it takes is three simple steps: Read more
In our newest free eBook, Marketing in Social Streams: Driving Product Discovery, Engagement and Advocacy you will learn why social streams are so important and effective, how marketing in social streams is different and how to deliver remarkable rich interactive campaigns directly in consumer’s streams.
Small businesses have by far the most to gain from leveraging Facebook as a marketing vehicle. Custom fan pages are rightfully replacing small business websites as efficient and affordable online destinations. Thanks to Facebook app provider North Social, everyone…
CloudBeat 2011, November 30-December 1 in Redwood City, CA, will offer actionable lessons, networking opportunities, and will define the key processes and architectures that companies must put in place in order to survive and prosper.
GigaOM has invited 20 of the most influential technology leaders to speak about why now is the most exciting time in technology history.
Join us for GigaOM RoadMap 2011 – our newest event that explores how connectedness will influence the way we live, create, consume and earn over the next 12 to 18 months. Register now and save $100.
Chances are you’ve been crawling through endless articles trying to decipher Facebook’s newly announced Timelines, Tickers, and GraphRank. We’re all taking notes on how these changes will affect our social media marketing strategy. The question is: how will you respond?
Facebook marketers are constantly faced with the daunting task of growing a page’s fan count with no budget. Before you get discouraged that you can’t foot the bill for an Oprah-like car giveaway to work up your fans in a frenzy, take a deep breath. Facebook allows your brand plenty of opportunities to do more with less, you just need a little inspiration.
Running Facebook ads can be a great strategy to increase the reach of your brand, and drive traffic to your pages. In this post, you’ll learn how to effectively test, measure, and optimize your ads (what many call ‘A/B testing’) to ensure maximum results.
You’ve been watching other Pages grow exponentially while your fan count sits stagnant for months. How are they doing it? Fan-gated promotions. When executed correctly, these promotions can yield thousands of targeted fans in just hours.