Facebook Begins Limited Rollout Of Mobile Payments Product Autofill With Facebook

AutofillWithFacebookTeaserThe mobile payments product test Facebook confirmed last month is going live on a small scale Monday night, with pilot partner men’s apparel site JackThreads joined by photo-book provider Mosaic on the shopping application side and by payment processors PayPal, Stripe, and Braintree.

TechCrunch reported that the new feature, known as Autofill with Facebook, will begin appearing in the iOS apps for JackThreads and Mosaic Monday night, and all users who have their payment information stored on Facebook should have access by the end of the week.

A “small percentage” of JackThreads users already had access to Autofill with Facebook as part of the test that began in August, according to TechCrunch.

Users who have stored their billing information with the social network will be prompted to “Check out faster with Facebook” when they attempt to complete their transactions, and an “autofill your info” button will allow them to examine their payment details on the social network, as well as to select their shipping addresses. Only the last four digits of users’ credit-card numbers will be visible.

Autofill with Facebook saves users the trouble of repeatedly entering their payment information, which can be difficult on some mobile devices, given small screen sizes and touch-screen keyboards.

Facebook Payments Product Manager Deborah Liu told TechCrunch:

We’re all trying to solve the same problem: Helping developers monetize and convert. The more conversions, the more payment volume that goes through Braintree, Stripe, or PayPal.

Mobile is where the conversion gap is, where our customers are going in the future. It’s really important to make this an amazing mobile product. That said, we don’t rule out ever doing this on desktop someday.

Readers: Will you test out Autofill with Facebook if it is rolled out to ecommerce apps you currently use?

AutofillWithFacebook

Screenshots courtesy of TechCrunch.

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