AutoTrader.com hit the gas on a new app for its Facebook page, hoping to accelerate car shopping by bringing enhanced searching ability to potential buyers.
Visitors to the AutoTrader.com Facebook page can now search for vehicles by body style, make, model, year, and price range.
Once the search is complete, they can filter their results, and get details about specific cars from AutoTrader.com.
The online auto retailer said it launched a paid media campaign on Facebook to steer attention to the new features on its page, in addition to driving an email blast at its existing customer base.
AutoTrader.com added that around five percent of its traffic currently navigates to its website via Facebook.
President and Chief Executive Officer Chip Perry said:
With more than 800 million active users on Facebook, and more than 350 million who access Facebook through their mobile devices, we believe this is a really rich environment to try new ways and innovative ways to reach our consumers and allow them to search for a new or used car. We recognize that social media and the Internet as a whole is an influencing medium that consumers rely on, along with their family and friends, for advice on many things, including what their next car should be. We want to offer consumers an option to engage with us and our participating dealers through Facebook, and we want to offer our dealers the opportunity to reach a broader base of consumers through our Facebook page.
Are you curious to test drive the new AutoTrader.com app on its Facebook page the next time you’re shopping for a car?