TV Ad For 'The Avengers' Debuts Exclusively In Facebook Game

Disney’s Marvel Studios continued its use of Facebook to promote upcoming feature film The Avengers, exclusively premiering the next television ad for the movie within Facebook game Marvel: Avengers Alliance.

The commercial can only be viewed by Marvel: Avengers Alliance players, and those who view it will receive a gold bar, the game’s in-game currency.

Marvel: Avengers Alliance was developed by Disney’s Playdom, and Mike Rubinelli, its vice president of studio operations, said:

Marvel: Avengers Alliance has attracted more than 4 million players since it launched last month, so we believe this game is the ideal platform for reaching a large and passionate Avengers fan base.

Marvel announced earlier this week that it would offer early screenings of The Avengers in the cities that generated the most Facebook likes.

Related Stories
Mediabistro Course

Content Marketing 101

Content Marketing 101Almost 60% of businesses use some form of content marketing. Starting December 8, get hands-on content marketing training in our online boot camp! Through an interactive series of webcasts, content and marketing experts will teach you how to create, distribute, and measure the success of your brand's content. Sign-up before November 10 to get $50 OFF with early bird pricing. Register now!