TV Ad For 'The Avengers' Debuts Exclusively In Facebook Game

Disney’s Marvel Studios continued its use of Facebook to promote upcoming feature film The Avengers, exclusively premiering the next television ad for the movie within Facebook game Marvel: Avengers Alliance.

The commercial can only be viewed by Marvel: Avengers Alliance players, and those who view it will receive a gold bar, the game’s in-game currency.

Marvel: Avengers Alliance was developed by Disney’s Playdom, and Mike Rubinelli, its vice president of studio operations, said:

Marvel: Avengers Alliance has attracted more than 4 million players since it launched last month, so we believe this game is the ideal platform for reaching a large and passionate Avengers fan base.

Marvel announced earlier this week that it would offer early screenings of The Avengers in the cities that generated the most Facebook likes.

Related Stories
Mediabistro Course

Social Media Metrics

Social Media MetricsStarting September 4, work with a social media manager to monitor, measure and optimize your social media efforts! Danielle Brigida will teach you how to sift through web analytics, Facebook Insights, and Twitter mentions to develop a comprehensive reporting and tracking system for your brand. Register now!