Disney’s Marvel Studios continued its use of Facebook to promote upcoming feature film The Avengers, exclusively premiering the next television ad for the movie within Facebook game Marvel: Avengers Alliance.

The commercial can only be viewed by Marvel: Avengers Alliance players, and those who view it will receive a gold bar, the game’s in-game currency.

Marvel: Avengers Alliance was developed by Disney’s Playdom, and Mike Rubinelli, its vice president of studio operations, said:

Marvel: Avengers Alliance has attracted more than 4 million players since it launched last month, so we believe this game is the ideal platform for reaching a large and passionate Avengers fan base.

Marvel announced earlier this week that it would offer early screenings of The Avengers in the cities that generated the most Facebook likes.