As summer turns to fall, there’s one phrase that makes kids hide in fear: “Back to school.” Apparently, it has the same effect on Facebook. According to social software company Expion, back to school posts made by brands were liked 79 percent less than other posts.

In an infographic posted to sister site Social Times, Expion broke down the basics of back to school posts on Facebook. Department stores were at the top of the class, while dollar stores and mass-merchandisers still have some homework to do.

Oddly enough it was a mass-merchandiser, Walmart, that saw its back to school posts gain the most engagement. According to the report, Walmart’s posts had the highest engagement scores.

Readers: Which of these brands did you engage with on Facebook during back to school time?

Image courtesy of Shutterstock.