Bank of America Merrill Lynch Increases Facebook Target Price, Cites Graph Search

Facebook’s announcement about its new graph search feature Tuesday impressed at least one analyst on Wall Street, as Bank of America Merrill Lynch Analyst Justin Post upped his price target for the social network’s shares to $35 from $31.

According to MarketWatch, Post wrote that graph search was “an example of Facebook’s ongoing innovation to increase engagement and potential to add revenues to the platform.”

MarketWatch reported that B of A maintained a buy rating on the social network’s stock.

Related Stories
Mediabistro Course

Web Analytics

Web AnalyticsStarting July 30, master Google Analytics to build traffic and increase sales for your brand! In this course, you'll learn how to use metrics to develop a digital strategy for your business, determine what to look for in analytics reports, use your findings to improve your online initiatives and more. Register now!