Barry Diller: "We Spend Every Nickel We Can On Facebook"

-Facebook Advertising Icon-If you need to know how Facebook is performing among large brands, look no further than some of the leading brand marketers who are singing praise about Facebook’s ad platform. In an interview with CNN Money, Barry Diller couldn’t speak highly enough about Facebook’s advertising offering. Diller stated, “Facebook’s great advertising. My company, which spends a huge amount on advertising, we spend every nickel we can on Facebook. They’re effective. The targeting of the audience is precise enough.”

While Diller doesn’t believe that Facebook will be able to replace traditional advertising, he also didn’t believe that Twitter would be able to attract brand advertisers, so it just goes to show that Diller doesn’t know everything. You can view the full interview posted below.

Related Stories
Mediabistro Course

Podcasting

PodcastingLearn to develop, create, and launch your own podcast! On October 23, Steve Belaner, the host of the weekly podcast The Gamut, will teach you how to determine the goals of your podcast, perfect your concept, contact and book guests, market your podcast, and get your show up and running in just a few weeks. Register now!