Calling Batman: Bane Takes Over Ecko Unlimited Facebook Page

Bane, the villain in upcoming Batman feature film The Dark Knight Rises, turned his criminal mind toward the Ecko Unlimited Facebook page, as well as its Twitter account and website, as part of an online marketing initiative tying together the movie and the apparel manufacturer.

Ecko Unlimited launched its Batman T-shirt line in anticipation of the July 20 release of The Dark Knight Rises, and it allowed Bane to “preach his message of destruction” across its online platforms, only allowing the sale of Batman T-shirts, and offering free shipment on orders from that product line.

The collaboration with DC Comics has been a success for Ecko Unlimited thus far, as the company reported that it sold out most of its Batman line within a few hours of launching the campaign, which will continue throughout this week.

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