Facebook introduced mobile app install ads in October, and they have performed well on the social network, but one of the issues raised most often is the lack of data beyond click-through rates. Facebook Preferred Marketing Developer Bidalgo teamed up with AppsFlyer, a Facebook mobile measurement partner, to take aim at providing marketers with data on post-install actions.
The partnership will combine Bidalgo’s ad-targeting technology with the measurement capabilities of AppsFlyer, giving brands on Facebook the ability to optimize post-install actions in order to achieve the highest possible return on investment from their Facebook mobile campaigns.
Facebook mobile app install ads give mobile application developers an effective way to advertise their iOS and Android apps to the right audience, drive installs, and increase app discovery.
Bidalgo CEO Peli Beeri Bidalgo said in a statement:
I’m super-excited about our AppsFlyer partnership. With Bidalgo’s propriety optimization technology and AppsFlyer’s tracking capabilities, Bidalgo’s mobile clients will benefit from the highest possible return from their marketing investment. I believe this to be a game-changing offering in the mobile marketing industry.
And AppsFlyer Co-Founder and CEO Oren Kaniel added:
We are really excited to have partnered with Bidalgo. Its honest and open ROI approach to advertising works extremely well on canvass/desktop and will be a welcome development in the mobile world.