Mitt Romney’s ‘Binders Full Of Women’ Comment Buzzing On Facebook

The debates between President Barack Obama and Republican challenger Mitt Romney have become increasingly popular on Facebook (just ask Big Bird). After Romney answered a question during Tuesday night’s debate regarding equality for women in the workplace, the phrase, “binders full of women,” was all over the social network, even spawning a page that already has nearly 300,000 likes.

Romney and Obama were asked by a citizen about pay inequality for women.

Romney responded that when he was compiling a cabinet as governor of Massachusetts, an overwhelming amount of the applicants his team brought forward were men. The Republican candidate felt that this was unfair, noting that surely, there were plenty of qualified women whom he could add to his cabinet:

We took a concerted effort to go out and find women who had backgrounds that could be qualified to become members of our cabinet. I went to a number of women’s groups and said, “Can you help us find folks?” and they brought us whole binders full of women.

Not long after Romney spoke, Facebook was abuzz. Facebook said that mentions of “binders full of women” shot up nearly 214,000 percent. Romney was mentioned 12.8 percent more than Obama during the debate, and “women” was the third-most mentioned term on Facebook. Popular NBC show “Parks & Recreation” poked fun at the comment.

Additionally, a Facebook page titled, “Binders Full of Women,” became an overnight sensation. As of Wednesday morning, the page had more than 292,000 fans — a figure that looks poised to break 300,000 soon.

Facebook users posted memes featuring photos of former President Bill Clinton, Secretary of State Hillary Clinton, and Playboy Founder Hugh Hefner. These images were also featured on a Tumblr page:

Actor George Takei, one of Facebook’s most popular celebrities, also weighed in:

Readers: Who made the funniest comment about Tuesday night’s debate?

Related Stories
Mediabistro Course

Marketing with Facebook Insights

Marketing with Facebook InsightsStarting October 2, learn how to use Facebook's analytics tool to track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how insights works, how to measure key performance indicators, and make your data actionable. Register now!