Facebook Helps Bingo Bash Score The Pot

Bingo! Multiplayer, synchronous bingo game Bingo Bash, from developer BitRhymes, has taken home the pot thanks to Facebook, with players who access the game via the social network playing 30 percent longer and starting 65 percent more sessions than non-Facebook players.

Facebook Bingo Bash players also engage in more social features and spend 80 percent more on average than non-Facebook players, and those who use the Bingo Bash iPad application via Facebook engage more with other players.

A post on the Facebook developer blog saluted the game for its use of single sign-on, which simplifies the login process and allows Web and mobile players to more easily connect.

Bingo Bash’s team jackpot feature, and its encouragement of gifting items such as power plays and coins, were also pointed out.

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