How Brands Spooked Instagram On Halloween

StateBicycleCoHalloweenInstagramSeveral brands marked Halloween Thursday with holiday-related photos and videos on Instagram, including the image on our homepage of a dark, shadowy BMW, and the photo above from State Bicycle Co. of a witch riding one of its bikes into the night.

Other brands’ Halloween posts highlighted by Instagram included:

  • GE posted a video of its 3-D printer, “Makerbot Replicator 2,” creating a carved pumpkin.
  • Gatorade posted a video of athletes’ faces with dark backgrounds and the caption, “Be Their Worst Nightmare.”
  • Vogue posted a photo of custom Kate Spade owl mask.
  • Victoria’s Secret posted a photo of a witch costume made from its lingerie.
  • Martha Stewart Living posted a photo of Martha Stewart dressed as a cat.
  • GoPro posted a photo of users skydiving in costumes.
  • Who What Wear posted a photo of an iron mask atop fashion and style books in its headquarters.
  • W Magazine posted a photo of a creepily dressed model directing users to its website.
  • Audi posted a video documenting the creation of an Audi-engineered LED jack-o-lantern.
  • Thom Browne posted a photo of models dressed in white with joker-like painted faces.

Readers: Did you notice any other creative Halloween-themed posts from brands on Instagram?

Related Stories
Mediabistro Course

Instagram Marketing

Instagram MarketingStarting October 27, learn how to gain likes and followers on one of the most popular social media platforms! In this course, you'll learn how to develop an Instagram strategy that will make your profile stand out and gain new followers, tell your brand's story through photos, and use your profile to drive your sales and business objectives. Register now!